Product Marketing Manager- Basis

Basis

Product Marketing Manager

Full-time

On-site

New York, NY

$150K - $220K

• We are looking for a Product Marketing Manager with 5+ years of experience to build our product marketing function from the ground up and establish Basis as the definitive brand for AI in accounting. You'll be joining at a pivotal moment - we just raised a $100M Series B, have no pure-play competitors, and are scaling rapidly from 140 to 200+ people by year-end. This is a net new role and one of the top four priority hires across the company. We need someone who has taken a product people didn't know about and created a compelling narrative that drove real adoption - think the first PMM at Ramp or Notion when they were just getting started.

Ideal Candidate Profile

• Strong startup experience with the ability to operate in ambiguous environments; experience in big companies is a plus if complemented by startup experience.
• Preferred background in fintech and B2B SaaS; familiarity with technical products is advantageous.

Seniority

5 - 8 years of experience in B2B SaaS product marketing, ideally fintech or accounting

Work experience

• Built PMM function 0- to- 1 at a startup (not just maintained existing motions)
• Experience at a high- growth startup
• Fintech, accounting, or ERP product marketing experience

Education

• Strong educational background (top- tier university or MBA)

Hard skills

• Product positioning for complex technical products to enterprise buyers

Miscellaneous

• Must work in- person 5 days/week in NYC Flatiron office

Traits to avoid

• Only large- company experience with no startup or 0- to- 1 building
• Agency or consulting- only background without in- house PMM tenure
• Long tenures at Oracle or IBM; job- hopping with many sub- 1- year stints
• Avoid Companies-Oracle, IBM

What to ask candidates

• Are you able to work in-person 5 days a week at our NYC Flatiron office?
• Tell us about a time you built a product marketing function from scratch at a startup or high-growth company. What did you inherit and what did you create?
• Can the candidate be on-site? If not, is the candidate willing to relocate?
• What is their salary expectation?
• How actively is this candidate exploring new opportunities?

Interview process

• Recruiter Screen (30 minutes)
• Initial Screen (45 minutes)- Deeper conversation with the Head of Go-to-Market to evaluate product marketing expertise, B2B SaaS experience, and strategic thinking around positioning and sales enablement.
• On-site (60 minutes):: Candidates receive a case study in advance and present it on-site to members of the team. Evaluates strategic thinking, storytelling ability, positioning skills, and ability to translate complex technical concepts into compelling narratives. Meetings with cross-functional partners during the on-site to assess collaboration skills and ability to work across product, sales, and marketing teams.
  You will be auto-approved for all future roles with this client
• Offer extended - You will be auto-approved for all future roles with this client

About Basis

• We started Basis with the core belief that agents would become an integral part of knowledge work in the near future, and that accounting would be among the first and most important domains where this happened. Accounting is structured, high-stakes, and essential to every business on earth. It's also one of the most underbuilt areas in technology
• Here we re 3 years later, and Basis can now complete a partnership tax workbook end to end. Basis' abilities improve monthly and the rate of improvement itself is increasing. Every day accountants use Basis to create complex journal entries, debug difficult reconciliations, prepare technical accounting memos, and much more. We're deploying real agents to do real work in the real economy.
• The world is going to look very different in 2030, and accounting will be at the center of that transformation in ways most people don't yet appreciate. Read more about how we're thinking about the work
• Team size
• 120 employee
• Industry-AI, Finance, Fintech, B2B
• Founded
• 2023
• Website- www.getbasis.ai/
• Office locations
• Flatiron, NYC
• Company locations
• New York, NY