Product Marketing Manager
Working closely with the Head of Experience Design, this role ensures that customer journey insights, voice of customer (VoC) data, and experience quality signals are translated into clear value propositions, messaging, and go-to-market strategies. You will play a critical role in aligning what is sold, how it is priced, and how it is positioned with the actual experience delivered to end users and stakeholders-ultimately driving growth, retention, and long-term customer value.
You will partner cross-functionally with product, sales, finance, operations, and experience design to bring cohesive, market-relevant strategies to life.
What You Will Do
Market Strategy, Segmentation, and Positioning
- Conduct ongoing market analysis including segmentation, sizing, customer needs, and economic dynamics to inform GTM strategy.
- Own and evolve data-driven segmentation frameworks incorporating behavioral, economic, and customer experience insights to prioritize markets and tailor strategies.
- Define clear, differentiated value propositions that articulate both business and end-user experience benefits.
- Develop market-specific positioning that reflects competitive dynamics and the organization's unique service and experience model.
Pricing and Commercial Strategy
- Partner with finance and sales to develop pricing strategies, deal structures, and approval frameworks for long-term contracts.
- Align pricing and packaging with delivered experience and customer expectations to support retention and long-term value.
Customer and Experience Integration
- Partner with Experience Design and VoC programs to incorporate customer journey insights, pain points, and experience quality signals into GTM strategy.
- Ensure alignment between marketed value, pricing, and delivered experience.
- Translate customer experience insights into messaging, proof points, and commercial narratives that resonate with target stakeholders.
Sales Enablement and GTM Activation
- Equip sales teams with clear product narratives, competitive battlecards, pricing guidance, and market insights to improve win rates.
- Partner with marketing to activate GTM strategies through demand generation, lifecycle marketing, and field programs.
- Support complex, long-cycle B2B and B2B2C sales motions with tailored materials and deal support.
Competitive Intelligence and Performance Management
- Lead competitive intelligence efforts by market, including pricing, positioning, service models, and win-loss insights.
- Monitor GTM performance, market share, win rates, and retention indicators, adjusting strategies as needed.
What We Are Looking For
- 5+ years of experience in product marketing, go-to-market strategy, or market strategy roles.
- Bachelor's degree in business, economics, marketing, or a related field.
- Experience owning pricing strategy, competitive intelligence, and market-level GTM planning.
- Experience supporting complex, long-cycle B2B or B2B2C sales motions, ideally with multi-year contracts.
- Strong analytical skills with experience translating complex datasets into actionable insights.
Preferred Experience
- Experience in property management, facilities services, or related industries.
- Experience in route-based, field service, or distributed operations businesses.
- Experience working across geographically distributed markets.
How You Work
- Commercially minded and customer-oriented, able to connect market dynamics with real customer experience.
- Bring structure and clarity to complex problems, translating data and insights into actionable strategy.
- Balance analytical rigor with pragmatism, moving quickly while maintaining strategic discipline.
- Communicate clearly and effectively, tailoring messaging for both executive and o
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.