Product Marketing Manager

About the role

InRule is looking for a Product Marketing Manager to enable InRule's next wave of growth. This is a critical role as subject matter expert for all InRule products. You will collaborate on go-to-market strategies to drive growth and execute many of their details. You will develop a messaging system that guides multi-media storytelling, own competitive positioning against named competitors, and lead product launches end to end.

In this role, you'll create new programs from the ground up, ground your decisions in evidence, and build repeatable processes that grow with the company. You'll need a strong eye for detail and the ability to explain technical ideas in clear, simple stories. This role reports into the marketing organization, working closely with Sales and Demand Generation to turn product positioning into campaigns that generate sales leads, and with Product on the roadmap and timing of new launches.

What you'll do

• Create go-to-market programs that align with quantified opportunities in the market to grow pipeline
• Own the product launch process end to end: tiering, timing, sales/support readiness, and post-launch measurement
• Create a modular, built-for-scale messaging system used to produce sales enablement materials, case studies, presentations, blogs, whitepapers, webinars, guides, and videos
• Continually improve customer-facing stories by measuring how well they help customers, using quant and qual testing
• Partner with demand-gen teams to create campaigns and nurture programs
• Build, maintain, and automate competitive intelligence used by sales: battlecards, win/loss analysis, and positioning against named competitors
• Own the analyst relations calendar: briefings, inquiries, and award/ranking submissions with firms like Gartner and Forrester
• Continuously improve go-to-market systems and product positioning based on market data
• Take the time to make your writing and programs simple for co-workers and customers
• Provide input on pricing and packaging, partnering with Product and Sales leadership on tiering decisions
  
  

What we’re looking for

• 5+ years of experience with product marketing
• 5+ years in B2B software
• Skilled in cross-functional collaboration
• Champion of clear, evidence-based competitive positioning
• Economical with time and clear with opinions, thinking, and communicating
• Experience with quantitative and qualitative research
• Adept at communicating technical topics to any audience
• Accomplished writer who can originate voice and tone systems and write content
• Analytical thinker who can identify patterns and make evidence-based decisions
• Comfortable owning a launch calendar end-to-end and driving it cross-functionally without heavy oversight
• Experience running analyst relations with firms like Gartner and Forrester
• Comfortable using AI tools to automate marketing workflows
  
  

What we offer

• Competitive compensation and benefits.
• Flexible work environment.
• The opportunity to build and shape a premium support function with measurable customer impact.
• A collaborative culture with close partnership across Support, Engineering, Product, and Customer Success.
• Professional growth within a scaling SaaS organization.