Product Marketing Manager - Data and AI

We are seeking a product marketing champion to join our team. As a Product Marketing Manager (PMM), you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's Software products to grow IBM's market share, supporting revenue growth for products that are core to IBM. As a PMM, you will ensure IBM's positioning is credible, client-centric, and competitively distinct-fueling successful launches and sustained market momentum. You will lead strategic launches, drive go-to-market excellence, and equip the field with compelling narratives and enablement assets that accelerate pipeline and win rates. You will translate complex technical innovation into clear, outcome-focused value propositions aligned to IBM's platform strategy.

Your primary responsibilities include:

• Act as the market catalyst for IBM Software offerings, building differentiated, persona-driven messaging grounded in customer insight, competitive intelligence, and IBM's platform narrative
• Lead strategic product launches by owning the bill of materials, readiness criteria, launch scorecards, and core enablement assets (L100-L200 decks, canonical demos, reference architectures, proof points)
• Develop and maintain core briefs, including Marketing Business Plans and Marketing Requirement Documents, to ensure consistent activation across markets and buyer journeys
• Translate product innovation into compelling value propositions that clearly demonstrate IBM's differentiation in price, performance, and client outcomes
• Build competitive battlecards, objection-handling guides, analyst briefs, and proof point libraries that strengthen IBM's position in competitive deals
• Partner with Sales Activation, Demand Generation, and Digital teams to embed messaging across campaigns and field engagement, continuously improving based on performance insights
• Integrate voice-of-customer insights, win/loss analysis, and client interviews into messaging, launch strategy, and lifecycle marketing efforts
• Own the editorial calendar, balancing thought leadership, product innovation, and client outcomes to sustain market relevance
• Serve as a cross-functional leader and trusted advisor, aligning product, marketing, and sales stakeholders around a shared narrative and measurable goals