Product Marketing Manager

Product Marketing Manager

Department: eCommerce & Performance Marketing

Reports to: Director - eCommerce & Performance Marketing

Hours Available: Monday - Friday, 8:30 AM - 5:30 PM EST (1-hour lunch break)

FLSA Class: Exempt

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $80,000 - $120,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law.)

About the Opportunity

At BEDGEAR, we believe every product has a story worth telling. Our eCommerce & Performance Marketing team brings our innovative sleep solutions to life by creating compelling product narratives that educate customers, strengthen our brand, and drive business growth across every channel.

We're looking for a Product Marketing Manager who is passionate about crafting compelling product messaging and excited to help translate our innovation into customer-focused stories that inspire confidence and drive purchasing decisions.

You won't just develop product messaging-you'll help shape how customers understand, connect with, and experience the BEDGEAR brand across every touchpoint.

What You'll Do

As our Product Marketing Manager, you'll be responsible for translating product positioning into compelling customer-facing messaging while partnering closely with Merchandising, Creative, eCommerce, Retail Marketing, Paid Media, and other cross-functional teams to ensure consistent, impactful communication across every channel.

Essential Functions (included but not limited to):

Product Messaging & Positioning Execution

• Translate Merchandising-defined positioning into clear, differentiated, and channel-ready messaging.
• Develop product value propositions, feature-to-benefit articulation, and supporting proof points.
• Establish and maintain consistent messaging hierarchies across DTC, retail, marketplaces, and paid channels.
• Refine messaging based on competitive insights, customer feedback, and performance trends.

Launch Messaging & Cross-Channel Alignment

• Lead messaging development for new product launches across all customer-facing channels.
• Create structured launch briefs to guide Creative, eCommerce, Paid Media, Retail, and Marketing teams.
• Ensure launch asset readiness and alignment across digital and retail environments.
• Partner cross-functionally to support coordinated go-to-market execution.

Competitive Intelligence & Claims Governance

• Monitor competitor positioning, claims, assortment strategies, and pricing tiers.
• Maintain competitive battlecards and comparison tools for internal teams.
• Ensure product claims are accurate, compliant, and consistent across all touchpoints.
• Identify and resolve claim discrepancies proactively.

Retail & Commercial Enablement

• Develop sell-in storytelling materials and product education tools to support Retail Marketing.
• Provide structured messaging toolkits to internal stakeholders to drive consistency and clarity.

eCommerce & Marketplace Collaboration

• Partner with eCommerce to maintain messaging integrity across PDPs, category pages, and marketplace listings.
• Support copy optimization efforts aligned with engagement and conversion objectives.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice

What Makes Someone Successful Here

Success in this role comes from combining strategic thinking with exceptional storytelling. The ideal candidate can translate complex product features into clear, compelling customer benefits while maintaining consistency across every marketing channel. They are naturally collaborative, highly organized, and thrive in cross-functional environments where creativity, attention to detail, and commercial thinking come together to deliver successful product launches and strengthen the BEDGEAR brand.

Our Core Values

We look for team members who are:

Hungry - Motivated, driven, and eager to grow.

Humble - Team-first and open to feedback.

Curious - Always learning and looking for better ways to work.

Clever - Resourceful problem-solvers who think critically.

Committed - Dependable and accountable to results.

Humanitarian - Respectful, supportive, and invested in helping others succeed.

Qualifications

Requirements:

• Must be 18 years of age or older
• Must be legally authorized to work in the United States and have IDs needed to verify
• English literate and proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred:

• Bachelor's degree in Marketing, Business, or related field preferred.
• 4-7 years of experience in Product Marketing, Brand Marketing, or Category Marketing.
• Experience working alongside Merchandising or Commercial teams.
• Experience in consumer products or retail environments preferred.

Why Join BEDGEAR?

At BEDGEAR, you'll go beyond a typical product marketing position. You'll collaborate with leaders from Merchandising, Creative, eCommerce, Retail Marketing, and Paid Media to launch innovative products and craft engaging customer experiences that support business growth.

BEDGEAR is proud to be an Equal Opportunity Employer and participates in the E-Verify program.

Physical Demands

Appropriate work intensity level:

Sedentary

Light

Medium

Heavy

Very Heavy

Learn more at bedgear.com.