Product Marketing Manager

Overview

We are looking for a data-driven Product Marketing professional to help build and scale a modern marketing function. This role will play a key part in defining segmentation, pricing strategy, and go-to-market execution across a B2B services portfolio.

This is a high-impact opportunity within a growing organization undergoing a marketing transformation under new executive leadership, with a strong focus on aligning market insights, customer needs, and commercial strategy.

Key Responsibilities

• Build and own segmentation frameworks from scratch, using customer, behavioral, and market data to define target audiences
• Develop and execute pricing strategies and price analysis, partnering cross-functionally to drive revenue and competitiveness
• Translate data into actionable insights by aggregating and analyzing complex datasets to inform GTM decisions
• Lead end-to-end go-to-market (GTM) strategies, including positioning, messaging, and full-funnel campaign execution
• Develop and refine product positioning and persona-based messaging for B2B audiences
• Partner with cross-functional stakeholders to accelerate roadmap timelines and support feature prioritization
• Drive A/B testing and digital engagement optimization across campaigns and channels
• Support sales through enablement materials, positioning, and market insights

Must-Have Qualifications

• Experience as a Product Marketer (not Product Management)
• Strong background in B2B marketing environments
• Demonstrated experience with:
  • Segmentation (building from the ground up)
  • Pricing strategy and price analysis
  • Data analysis and synthesizing insights into strategy
• Proven ability to execute full-funnel marketing campaigns and GTM strategies
• Strong analytical mindset with hands-on experience working with data

Preferred Experience

• Experience positioning technology or AI-driven solutions
• Background in services-based or operationally complex businesses
• Experience improving digital engagement and campaign performance

What Success Looks Like

• Scalable segmentation and pricing frameworks
• Stronger product positioning and clearer market differentiation
• Improved campaign performance and digital engagement
• Data-driven decision-making embedded in marketing strategy