Job Description
Job Title: Product Marketing Manager
Location: Remote EST preferred
Duration: 12+ Months with potential to extend
Pay Range: $115-$125.00/Hr on W2 (DOE)
Must-Have Skills
Nice-to-have Skills
Summary:
Responsibilities
Minimum Qualifications
Location: Remote EST preferred
Duration: 12+ Months with potential to extend
Pay Range: $115-$125.00/Hr on W2 (DOE)
Must-Have Skills
- International market launch experience — demonstrated ability to launch products globally or CPG experience taking products to multiple markets, with an understanding of international strategy
- Program management — ability to run highly complicated processes involving executive stakeholders with many nuances; strong organizational skills and attention to detail
- Executive-level presence — comfort influencing stakeholders on other teams, polished communication skills, emotional intelligence to balance priorities across cross-functional teams, willingness to work outside their swim lane, ability to find delicate pushes when needed, team player attitude, positive energy, and comfort with unpredictability
Nice-to-have Skills
- Consumer tech experience — particularly with hardware or physical products; CPG experience with physical products taken to 20+ markets preferred over pure software
- Consulting background — management consulting experience signaling ability to ramp quickly, comfort jumping across topics, project-based approaches, familiarity with client dynamics, and ability to handle complexity in fast-paced environments
- Familiarity with large tech company operations and processes
Summary:
- We're looking for a seasoned CW Product Marketing Manager to drive successful market entry and accelerate growth across global markets for our wearables portfolio.
- You will own the end-to-end go-to-market strategy for new market launches and in-market growth — from identifying the right markets to enter, to developing launch playbooks, to scaling what works.
- As the central strategic lead for global expansion, you'll translate product and marketing strategy into market-specific plans that account for regional consumer behavior, channel structures, regulatory pathways, and partner ecosystems — partnering across product, regional marketing, sales, channel, ops, legal, and policy to turn ambitious goals into measurable results.
- The ideal candidate has launched consumer hardware in multiple international markets and understands the operational reality behind those launches: certification timelines, localization, supply and retail readiness, and country-level legal and policy nuance.
- They are equally comfortable setting marketing strategy and building the governance, workflows, and tracking systems that make multi-market execution scalable.
- They are an organized self-starter who proactively identifies and solves problems, and they thrive in a fast-paced, cross-functional, action-oriented environment.
- A successful candidate will bring a combination of strategic vision, data-driven decision-making, exceptional cross-functional leadership, and hands-on product launch experience.
Responsibilities
- Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, bringing a strong point of view to strategic decisions and tradeoffs (product readiness, channel strategy, pricing, positioning, compliance, and more). Define market readiness criteria, launch gating, and mitigate risks / blockers
- Regional Strategy: Partner with regional Marketing, Sales, and Partnerships teams to adapt global positioning, messaging, and campaign strategy to local market needs — and represent regional requirements back into global product and marketing planning
- Cross-Functional Leadership: Drive momentum across 12+ global teams — including regional marketing, comms, product, sales ops, legal, policy, channel partners, and more — to ensure all elements of GTM are aligned and ready ahead of launch. Track dependent readiness plans, anticipate bottlenecks, and mediate between stakeholder groups to resolve blockers
- Insights & Research: Partner with user research, market insights, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies
- In-Market Growth & Performance: Post-launch, drive business goals across awareness, acquisition, engagement, and retention. Define success metrics and prioritization across initiatives; use data to identify bottlenecks, test new approaches, and scale what works
- Operating Model & Scale: Build governance models, workflows, templates, and tracking systems to scale multi-market execution. Set best practices and knowledge sharing across Reality Labs
- Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, managing GTM information cadences, escalations, and mitigations to inform leadership decisions on international investment and portfolio strategy
Minimum Qualifications
- Demonstrated experience driving international launches or market expansions, with working knowledge of market readiness, regulatory pathways, and country-level operational, legal, and policy considerations
- Experience leading cross-functional initiatives to deliver product launch results in fast-paced, rapidly changing environments — partnering with internal and external stakeholders across product, sales, marketing, comms, partnerships, legal, and policy
- Experience using customer research, data, and market insights to inform GTM strategy, product positioning, and business decisions
- Excellent written and verbal communication skills, including experience presenting to and influencing senior leadership
- Product marketing experience launching consumer hardware, software, or connected devices in international markets
- Domain expertise in AR/VR, wearable devices, smart glasses, mobile devices
- Experience with both 0-to-1 market entries and scaling established products in existing markets
- Experience building governance models, workflows, and tracking systems from 0 to 1
- Ability to make strategic decisions in ambiguous, data-sparse environments and iterate rapidly
- Proven cross-functional leadership at Director+ level
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
#RTA
Numbers & Facts
| Location | Burlingame, CA (Remote) |
| Industry | Financial Services |
| Salary | $115–$125 Per Hour |
| Company Size | 100 to 499 employees |
| Year Founded | 1983 |
| Website | http://prideglobal.com |
About Company
Pride Global is a minority-owned integrated human capital solutions firm headquartered in New York with operating companies throughout the United States, Canada, India and Brazil. Pride Global companies focus on a diverse array of services including vendor management, payroll programs, business process optimization, and staffing for both direct hire and contingent labor.
Skills
- Accounts Receivableunmatched
- Best Practicesunmatched
- Campaignsunmatched
- Channel Salesunmatched
- Channel Strategiesunmatched
- Communication Skillsunmatched
- Consultingunmatched
- Consumer Channelunmatched
- Consumer Marketingunmatched
- Consumer Packaged Goodsunmatched
- Consumer Softwareunmatched
- Cross-Functionalunmatched
- Customer/Client Researchunmatched
- Customer/Consumer Behaviorunmatched
- Data Scienceunmatched
- Detail Orientedunmatched
- Ecosystemsunmatched
- Establish Prioritiesunmatched
- Identify Issuesunmatched
- International Marketingunmatched
- Investment Strategyunmatched
- Leadershipunmatched
- Legalunmatched
- Localizationunmatched
- Management Consultingunmatched
- Market Entry Strategyunmatched
- Market Researchunmatched
- Marketingunmatched
- Marketing Communicationsunmatched
- Marketing Planunmatched
- Marketing Strategyunmatched
- Metricsunmatched
- Mobile Devicesunmatched
- Operational Strategyunmatched
- Operations Processesunmatched
- Organizational Skillsunmatched
- Partner Salesunmatched
- Presentation/Verbal Skillsunmatched
- Problem Solving Skillsunmatched
- Product Marketingunmatched
- Product Positioningunmatched
- Product Pricingunmatched
- Product Programsunmatched
- Product Strategyunmatched
- Product/Service Launchunmatched
- Project/Program Managementunmatched
- Regional Salesunmatched
- Regulationsunmatched
- Retailunmatched
- Risk Managementunmatched
- Salesunmatched
- Sales Operationsunmatched
- Strategic Planningunmatched
- Team Playerunmatched
- Technical Operationsunmatched
- Wearablesunmatched
- Writing Skillsunmatched
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