Product Marketing Manager (Large Advertisers)

Product Marketing Manager (Large Advertisers)
Location: US Remote (NY preferred)
Competitive Compensation: $115-130/Hr (W2)
Duration: Initial 12-month contract (extension/conversion)
Schedule: 40 hours; M-F; no OT
Target Start: October
Benefits: Medical, dental, vision, 401(k), paid vacation & sick leave
Reason for opening: Resource Gap

OVERVIEW:

Product Marketing Manager - Large Advertisers, North America

Launch 0-1 products for the US. Rare opportunity to work at the intersection of brand new AI products and standing up a net-new go-to-market motion!

Enterprise & Regulated Verticals: Own the go-to-market strategy for enterprise advertising products used by large advertisers.

The ideal candidate will have experience in digital advertising, monetization product management. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. You'll be responsible for driving market requirements and go-to-market plans for solutions across our advertiser surfaces and enterprise solutions for large advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. You will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity. You'll research market needs, shape what gets built with Product and Engineering, and lead how products launch and grow — sitting between advertisers, product teams, and sales/marketing.

RESPONSIBILITIES:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Coordinate cross-functional projects that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
• Coordinate successful go-to-market activations across multiple internal sales and marketing teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

MUST HAVE QUALIFICATIONS:

1. 8+ years of professional experience in tech, ad-tech, strategic marketing, product management, or consulting.
2. Experience leveraging AI tools (e.g., generative AI, LLMs, predictive analytics) to accelerate product marketing and go-to-market execution.
3. Cross-functional collaboration experience, including driving alignment and decisions across teams.
4. Analytical, data-driven decision-making and reasoning skills.
5. Strong communication skills, effective with technical, business, and external stakeholders.
6. Organizational skills, ability to multitask, problem-solve, and work independently.
7. Bachelor's Degree in Business, Marketing, or a Creative discipline.

PREFERRED QUALIFICATIONS:

1. Experience leading adoption and integration of AI and data-driven methodologies across product marketing and xfn initiatives
2. Experience in marketing subscription-based and/or enterprise offerings
3. Experience leveraging full-funnel marketing (including performance marketing) and outbound sales to drive product growth
4. Experience in regulated, such as health care and financial
   services

• Project/Program Management experience driving partnership via shared goals
• Executive Presence (internally & externally), especially experience driving strategic and tactical product decisions with a C-Level audience
• Demonstrated experience influencing decision makers at all levels of an organization
• Experience reducing complex information into distilling themes that are easily communicated/understood
• Understanding and familiarity advertising products

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

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