The Product Marketing Manager, RTQA will play a central role in the commercialization and lifecycle success of our Radiation Therapy Quality Assurance portfolio. This is a tactical, execution-focused role ideal for a marketer with strong product and software acumen who can drive messaging development, positioning, and product launch execution.
PMMs serve as the bridge between product management, field marketing, and marketing communications- ensuring our value propositions resonate clearly across customer segments and channels. If you're a "doer" who loves crafting product narratives and getting things into the market effectively, this role is for you.
Key Areas of Responsibility:
Go-to-Market (GTM) Execution
- Plan and execute product launches and market introductions in alignment with cross-functional teams.
- Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs.
- Develop marketing plans for existing portfolio to maintain market position
Product Messaging & Positioning
- Support VOC efforts to identify customer needs and translate into needs-based messaging.
- Ensure consistency of messaging across all channels (sales, digital, packaging, documentation).
- Support updates to brand voice and product naming conventions as needed.
Sales & Channel Enablement
- Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards.
- Support development of training for sales teams and distributors in collaboration with field marketing
- Develop tools to track and analyze feedback and performance metrics to inform decision-making.
Market & Competitive Intelligence
- Conduct competitive analysis to inform positioning and pricing strategies.
- Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research.
- Partner with product management and clinical teams to ensure alignment with market needs and regulatory constraints.
Cross-Functional Collaboration
- Act as the key marketing partner to Product Management and R&D during development and launch cycles.
- Collaborate with the field marketing team to support execution of digital, PR, and tradeshow deliverables
- Interface with clinical teams to ensure accuracy and compliance in messaging
Knowledge, Skills and Abilities:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in marketing (healthcare preferred)
- Excellent project management and cross-functional collaboration skills.
- Exceptional writing and communication skills, with an eye for clarity and audience alignment.
- Ability to use next-gen, AI-enabled tools for content creation and data analytics to inform marketing strategies and drive engagement
- Experience with driving lead activity through digital engagement tools (e.g., social media, video)