Product Marketing Manager

AtriCure, Inc.

Minnetonka, MN

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JOB DETAILS

SALARY

$112,000–$150,000 Per Year

SKILLS

Analysis Skills, Biomedical Engineering, Cardiac Surgery, Cardiology, Cardiovascular, Channel Marketing, Clinical Medicine, Clinical Practices/Protocols, Cross-Functional, Customer Relations, Data Analysis, FDA (Food and Drug Administration), Field Sales, Finance, Hospital, Market Entry Strategy, Market Segmentation, Marketing, Marketing Strategy, Medical Equipment, Medical Products, Moderating Skills, Onboarding, Outbound Marketing, Outpatient Care, Partner Sales, Performance Metrics, Presentation/Verbal Skills, Process Improvement, Product Lifecycle, Product Lifecycle Management, Product Management, Product Marketing, Product Planning, Product Programs, Product Support, Product/Service Launch, Quality Metrics, Regulations, Relationship Management, Research & Development (R&D), Sales, Sales Support, Strategic Planning, Surgical Supplies, Team Lead/Manager, Team Player, Technical Strategy, Technical Writing, Time Management, Trade Shows, Willing to Travel

LOCATION

Minnetonka, MN

POSTED

1 day ago

### Job Duties
AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.
We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.
POSITION SUMMARY:
The Product Marketing Manager - Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. The role leads cross-functional collaboration to develop and execute data-driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth. This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross-functional teams, and driving innovative solutions to complex challenges across the franchise. This role requires mastery-level market and clinical knowledge, including active engagement in surgical cases with sales partners to deeply understand therapy adoption, clinical workflows, and customer needs
ESSENTIAL FUNCTIONS OF THE POSITION:
Develop deep expertise in target markets, clinical applications, and therapy adoption; attend surgical cases to gather insights and strengthen clinical credibility
Build and manage relationships with physicians, clinicians, hospitals, and KOLs; lead voice-of-customer efforts and integrate insights into strategies
Contribute to franchise strategy and execute product roadmap initiatives, including go-to-market plans, segmentation, positioning, and patient-focused messaging
Lead execution of marketing programs across channels (education, tradeshows, digital, social) and align closely with field sales to drive adoption
Own lifecycle management of assigned products, coordinating cross-functional efforts across R&D, Clinical, Regulatory, Quality, and Operations
Support successful product and data launches, ongoing commercialization, and pipeline development
Leverage data and analytics to guide strategy, measure performance, inform decisions, and influence stakeholders
Monitor competitive landscape and translate insights into actionable business strategies
Ensure all marketing activities comply with regulatory and quality standards; support review and approval processes
Solve complex business challenges, drive innovation, and implement process improvements across functions
Contribute to long-term portfolio and strategic planning efforts
Lead and influence cross-functional teams; represent Product Marketing to drive alignment and results
Execute core marketing operations, including content updates, internal communications, and digital assets
Support sales training, onboarding, and product launch readiness
ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:
Regular and predictable work performance
Ability to work under fast-paced conditions
Ability to make decisions and use good judgement
Ability to prioritize various duties and multitask as required
Ability to successfully work with others
Additional duties as assigned
BASIC QUALIFICATIONS:
Bachelor's degree in marketing, biomedical engineering, or a related field
Minimum of five to eight (5-8) years successful sales/marketing or related experience
Ability to influence cross-functional teams without formal authority, such as engineering teams
Builds and nurtures relationships internally and with external customers
Analytical and strategic, effective technical writer, and strong moderator/presenter
Hands-on and able to manage multiple deadlines in a fast-paced environment
Ability to travel 20-35% domestic
PREFERRED QUALIFICATIONS:
MBA or advanced degree
Medical device experience, especially cardiac surgery or cardiovascular
Clinical experience in acute or outpatient setting
Experience with international organizations and customers
OTHER REQUIREMENTS:
Ability to regularly walk, sit, or stand as needed
Ability to occasionally bend and push/pull as needed
Ability to pass pre-employment drug screen and background check
#LI-KN1
Positions in Minnesota
Minnesota pay range
$112,000 - $150,000 USD
AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits.
AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).
You may access our global privacy policy here: https://www.atricure.com/privacy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status or status as an individual with disability.
### Minimum Education Required
Bachelor Degree
### Minimum Experience Required
5 - 8 years
### Shift
First (Day)
### Number of Openings
1
### Public Transportation Accessible
Yes
### Veterans Encouraged to Apply
No
### Physical Required
Yes
### Drug Test Required
Yes
### Compensation
$11.41 / Hourly
### Postal Code
55305
### Job Type
Full Time
### Place of Work
On-site
### Requisition ID
4273971009
### Job Benefits
Not specified

About the Company

AtriCure, Inc.

AtriCure has assembled experts in the medical device industry to form a highly effective team dedicated to serving patients, medical professionals, and investors. AtriCure is intent on decreasing the global Afib epidemic and healing the lives of those affected.

COMPANY SIZE

500 to 999 employees

INDUSTRY

Medical Devices and Supplies

FOUNDED

2000

WEBSITE

https://www.atricure.com/

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