Job Description
Description
As a Product Marketing Manager (PMM), you will drive business growth by defining go-to-market strategies for software solutions, including market assessment, competitive positioning, pricing/packaging, and value propositions.
You will deliver market, buyer, and competitive insights; support positioning for existing and new solutions; and partner cross-functionally to execute product launches and evaluate growth initiatives.
You will succeed in this role by building strong cross-functional partnerships, applying sound business judgment, and influencing stakeholders at all levels to drive outcomes.
Responsibilities
- Maintain a deep understanding of the markets and position with actionable insights:
- Monitor, collect, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources.
- Maintain Market Assessment deliverables: sizing & segmentation, addressable market analysis, competitive analysis, differentiation
- Collaborate across teams to align go-to-market strategies
- Participate in cross-functional product launch activities, helping to define product positioning, compelling messages, packaging, pricing.
- Partner with stakeholders to achieve operational readiness, sales enablement, demand generation and metrics.
- Influence product direction & product market fit
- Partner with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications.
- Partner with the sales enablement function by helping customer-facing teams to understand new products and functionality to promote sales, adoption, and strong references.
- Work with business leadership and software partners to establish business arrangements and maintain strong working relationships.
Qualifications
- Bachelor's degree in business, management, marketing, finance, or other related discipline. MBA preferred.
- 5+ years' product marketing or similar experience in the software market, ideally for the public sector; SaaS experience preferred.
- Ability to travel (up to 20% travel) is expected for customer engagement, industry events, and collaboration across Tyler teams.
Numbers & Facts
| Location | Troy, MI |
| Industry | Accounting and Auditing Services |
| Company Size | 2,500 to 4,999 employees |
| Year Founded | 1966 |
About Company
Founded in 1966 and based in Plano, Texas, Tyler Technologies is the largest national provider of integrated software systems and information technology services exclusively focused on the public sector. Simply put — Tyler empowers people who serve the public.
We devote all of our time, energy and resources to help local governments and school districts become more efficient, accessible and responsive. At more than 11,000 local government offices in all 50 states, Canada, the Caribbean, the United Kingdom and other international locations, our clients can attest to our ability to fulfill this promise.
Tyler delivers an expansive portfolio of software and service solutions designed to automate mission-critical public sector operations, including:
State & Local Government Solutions
Working With Us
Working at Tyler means you are part of a vibrant community of professionals who care about their clients as much as they care about each other. We work closely, sharing knowledge and inspiring each other to learn and grow so that we can continually improve service to our clients. When you work at Tyler, you receive benefits that support your health and well-being. Our comprehensive offering was created to accommodate the diverse lifestyles of our staff.
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.
We devote all of our time, energy and resources to help local governments and school districts become more efficient, accessible and responsive. At more than 11,000 local government offices in all 50 states, Canada, the Caribbean, the United Kingdom and other international locations, our clients can attest to our ability to fulfill this promise.
Tyler delivers an expansive portfolio of software and service solutions designed to automate mission-critical public sector operations, including:
State & Local Government Solutions
- ERP | Financial
- Courts & Justice
- Appraisal & Tax
- Records & Documents
- Planning, Permitting & Licensing
- Public Safety
- Student Management
- Financial
Working With Us
Working at Tyler means you are part of a vibrant community of professionals who care about their clients as much as they care about each other. We work closely, sharing knowledge and inspiring each other to learn and grow so that we can continually improve service to our clients. When you work at Tyler, you receive benefits that support your health and well-being. Our comprehensive offering was created to accommodate the diverse lifestyles of our staff.
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.
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