Product Marketing Manager

About the Role

We're looking for an experienced Product Marketing Manager to join our growing Marketing team. In this role, you'll work in a fast-moving, high-growth environment to drive how healthcare providers discover and understand our solutions. You'll work at the intersection of product, marketing, and sales—leading the development of positioning and messaging that translates complex EDI and RCM capabilities into compelling stories that resonate with targeted ICPs and personas. This role reports to the Senior VP of Marketing and will be a key strategic partner in our go-to-market strategy as we expand into new verticals and strengthen our competitive position in the healthcare technology market. You'll own the product marketing function and be expected to drive initiatives independently while collaborating across product, sales, and marketing teams. 

What You'll Do 

Product Positioning & Messaging Leadership  

• Own and evolve product positioning and messaging frameworks that clearly differentiate Office Ally solutions in the market, connecting our capabilities to the real problems healthcare providers face.  
• Lead the creation of comprehensive messaging maps that align buyer personas their jobs to be done, ensuring consistency across all go-to-market teams. Drive the translation of technical product features into benefit-driven language that resonates with both technical and non-technical healthcare buyers.  

Strategic Product Partnership & Roadmap  

• Influence Establish and maintain a regular cadence with product management (weekly syncs, monthly roadmap reviews, quarterly planning sessions) to ensure deep alignment between product strategy and go-to-market execution.  
• Serve as the voice of the market in product planning discussions, bringing competitive intelligence, customer feedback, and win/loss insights to influence roadmap priorities and feature development.  
• Lead product launch planning and execution, coordinating cross-functional teams to ensure successful market introduction of new features and products.  
• Partner with product leaders to validate positioning hypotheses through customer interviews, beta programs, and market testing before major launches.  

Sales Enablement & Revenue Impact  

• In collaboration with the sales enablement team, facilitate the design and implementation of comprehensive sales enablement programs, including battlecards, competitive positioning guides, demo scripts, pitch decks, and objection handling frameworks that measurably improve win rates. 
• Create high-impact customer-facing content such as solution briefs, ROI calculators, case studies, whitepapers, and use case scenarios that accelerate the buyer's journey from awareness to decision.  
• Deliver regular training sessions for sales teams on product positioning, ideal customer profiles, competitive differentiation, and how to articulate value in discovery calls, demos, and presentations.  
• Track and report on the effectiveness of sales enablement materials, using feedback and performance metrics to continuously improve tools and training. 

Market Intelligence & Competitive Strategy  

• Own the win/loss analysis program, conducting systematic interviews to understand why we win or lose deals, and translating insights into strategic recommendations for product, sales, and marketing leadership.  
• Maintain comprehensive competitive intelligence, including competitor messaging, product capabilities, pricing, and market positioning to inform our differentiation strategy and product roadmap.  
• Lead customer research initiatives, including buyer journey mapping, persona development, and voice-of-customer programs that uncover how prospects evaluate solutions and make purchasing decisions.  
• Drive strategic analysis of new market opportunities, vertical segments, and partnership channels, providing data-driven recommendations for expansion priorities.  

Cross-Functional Leadership & Influence  

• Act as the strategic bridge between product management, sales, and marketing—ensuring tight alignment on priorities, messaging, and go-to-market execution. 
• Collaborate with demand generation on campaign strategy, content requirements, and messaging to ensure marketing programs drive qualified pipeline and support sales objectives.  
• Serve as the go-to product and market expert across the organization—providing thought leadership, strategic guidance, and ensuring everyone tells a consistent, compelling story.  
• Present insights and recommendations to executive leadership on market trends, competitive dynamics, and strategic positioning opportunities. 

What You'll Need 

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). 
• 5+ years of product marketing, marketing, or related experience in B2B technology, with at least 4 years in product marketing roles with increasing responsibility. 
• Demonstrated track record of quickly developing and deploying positioning and messaging that has measurably improved business outcomes (win rates, deal velocity, average contract value). 
• Experience establishing and maintaining strategic partnerships with product management teams, including regular engagement on roadmap planning, launch coordination, and market feedback loops. 
• Proven ability to lead product launches from planning through execution, coordinating cross-functional teams and delivering measurable results. 
• Strong strategic thinking skills with the ability to synthesize complex market data, competitive intelligence, and customer insights into actionable recommendations for leadership. 
• Exceptional written and verbal communication skills with a portfolio demonstrating ability to create compelling product narratives, sales enablement materials, and executive-level presentations. 
• Experience partnering with sales enablement, including training delivery, content development, and measuring effectiveness through adoption and performance metrics. 
• Advanced proficiency with marketing and sales tools such as HubSpot, Salesforce, Google Analytics, Tableau, or similar platforms for tracking and reporting on product marketing initiatives. 

Nice to Have 

• Deep familiarity with healthcare revenue cycle management, medical billing workflows, EDI transactions (837, 835, 270/271), or healthcare IT systems and regulations. 
• Experience in B2B high-growth SaaS companies selling complex, technical products to both SMB and enterprise customers in regulated industries. 
• Track record of influencing product roadmap decisions through market insights, competitive analysis, and customer research. 
• Understanding of product-led growth strategies, demand generation best practices, and account-based marketing approaches. 
• Experience with content management systems, design tools, video production, and presentation software for creating professional marketing assets. 
• Certifications such as Pragmatic Institute, Product Marketing Alliance, CSPO, or PMP demonstrate commitment to professional development. 

Travel Requirements 

• This role requires up to 30% travel, which includes:  
  • Monthly to quarterly customer visits for interviews, case study development, user research, and advisory board meetings (1-3 day trips). 
  • 3-4 annual industry conferences for competitive intelligence, networking, and thought leadership (HFMA, MGMA, ViVE, or similar). 
  • Quarterly visits to company headquarters or regional offices for strategic planning sessions, product roadmap reviews, and team collaboration. 
  • Occasional sales office visits for enablement training and ride-alongs with sales teams. 
• Travel will typically be scheduled in advance and supported by the company.