Product Marketing Manager

PANO

San Francisco, CA

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JOB DETAILS

SKILLS

Analysis Skills, Artificial Intelligence (AI), Business-to-Business (B2B), Climate Change, Communication Skills, Competitive Research, Cross-Functional, Customer/Client Research, Enterprise Applications, Field Marketing, Government, Internet of Things, Market Entry Strategy, Market Segmentation, Marketing, Marketing/Promotional Messaging, Online Marketing, Power Amplifier, Pricing, Product Marketing, Product Positioning, Product Programs, Product/Service Launch, Publications, Return on Investment (ROI), Risk, Sales, Salesforce.com, Software as a Service (SaaS), Startup, Storytelling, Sustainability, Time Management, Venture Capital, Writing Skills

LOCATION

San Francisco, CA

POSTED

Today

Help us tackle the growing wildfire crisis with the latest advancements in AI and IoT

Who we are

The problem: Every minute matters in fire response. As climate change amplifies the intensity of wildfires-with longer fire seasons, dryer fuels, and faster winds-new ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respond-preventing small flare-ups from becoming devastating infernos.

About Pano: We are a 175+ person growth-stage hybrid-remote start-up, headquartered in San Francisco. We are the leader in early wildfire detection and intelligence, helping fire professionals respond to fires faster and more safely-with the right equipment, timely information, and enhanced coordination-so that they can stop a new ignition before it grows. Pano AI combines advanced hardware, software, and artificial intelligence into an easy-to-use, web-based platform. Leveraging a network of ultra-high-definition, 360-degree cameras atop high vantage points, as well as satellite and other data feeds, Pano AI produces a real-time picture of threats in a geographic region and delivers immediate, actionable intelligence.

Pano AI has been recognized by Fast Company as one of the Top 10 Most Innovative AI Companies in 2023, and as one of the Top 50 Most Innovative Companies of 2026-ranking #1 in the Sustainability category. The company was also named to TIME's list of the 100 Most Influential Companies of 2025 and identified by MIT Technology Review as one of the top 15 climate tech companies to watch in 2024. Pano AI has been featured in leading publications, including The Wall Street Journal, Bloomberg, and CNBC.

The company serves dozens of government and enterprise customers across 16 U.S. states, five Australian states, and British Columbia, Canada, and currently monitors more than 50 million acres of land worldwide. It has raised $89 million in venture capital from investors including Giant Ventures, Liberty Mutual Ventures, Tokio Marine Future Fund, Congruent Ventures, Initialized Capital, Salesforce Ventures, and T-Mobile Ventures. Learn more at

The Role

We're looking for a Product Marketing Manager to own how Pano AI brings its products to market and communicates value to customers. You will sit at the intersection of product, sales, and marketing-crafting positioning, enabling go-to-market execution, and ensuring our solutions resonate with fire agencies and enterprise customers. This role is critical to accelerating growth as we expand into new geographies and customer segments. You'll translate complex technology into clear, compelling narratives that drive adoption and revenue.

What you'll do

Own product positioning and messaging for Pano AI's platform, ensuring clear differentiation in the wildfire detection and intelligence market
Lead go-to-market (GTM) strategy for new product launches, features, and expansions
Partner closely with Product, Sales, and Customer Success to align on customer insights and priorities
Develop high-impact sales enablement materials (pitch decks, battlecards, case studies, ROI tools)
Conduct market, customer, and competitive research to inform strategy and messaging
Drive content strategy across website, campaigns, and field marketing to support pipeline generation

Support pricing, packaging, and product adoption initiatives

What you'll bring

5+ years of experience in product marketing, preferably in B2B SaaS, utilities, public sector, climate tech, or enterprise software
Strong ability to translate technical concepts into clear, compelling customer value propositions
Proven experience launching products and driving go-to-market strategies
Excellent storytelling, writing, and communication skills
Experience working cross-functionally with product, sales, and executive stakeholders
Analytical mindset with the ability to leverage data and customer insights to inform decisions
Bachelor's degree or equivalent experience

Final compensation for full-time employees is determined by a variety of factors, including job-related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, full-time roles are eligible for stock options. Our benefits package also includes comprehensive medical, dental, and vision coverage, a matching 401(k) plan, and flexible paid time off.

About the Company

PANO

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