Product Marketing Manager

About Biteway Pest Solutions

Biteway Pest Solutions is a trusted provider of residential and commercial pest management services, committed to delivering innovative, effective, and environmentally responsible solutions. We focus on creating exceptional customer experiences while helping homeowners and businesses maintain safe, pest-free environments. As we continue to grow, we are seeking a strategic and results-driven Product Marketing Manager to help strengthen our market presence and drive customer engagement.

Position Overview

The Product Marketing Manager will be responsible for developing and executing marketing strategies that promote Biteway Pest Solutions' services and solutions. This role bridges the gap between operations, sales, and marketing to ensure our offerings are effectively positioned, communicated, and differentiated in the marketplace. The ideal candidate combines strategic thinking, market analysis, customer insight, and strong execution skills to drive growth and brand awareness.

Key Responsibilities

• Develop and implement product marketing strategies that support business growth and customer acquisition objectives.
• Conduct market research and competitive analysis to identify industry trends, customer needs, and market opportunities.
• Create compelling messaging, positioning, and value propositions for pest control services and related offerings.
• Collaborate with sales, operations, and leadership teams to align marketing initiatives with company goals.
• Lead the planning and execution of product launches, promotional campaigns, and customer engagement programs.
• Develop marketing collateral, digital content, presentations, case studies, and customer-facing materials.
• Manage website content, email marketing campaigns, social media initiatives, and digital advertising efforts.
• Monitor campaign performance and marketing metrics, providing insights and recommendations for continuous improvement.
• Support customer retention efforts through targeted marketing programs and educational content.
• Partner with external agencies, vendors, and creative resources as needed to deliver marketing projects.
• Maintain consistency across all brand messaging and communication channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in product marketing, marketing management, brand marketing, or a related role.
• Strong understanding of customer acquisition, market positioning, and marketing strategy.
• Experience developing and managing integrated marketing campaigns.
• Excellent written, verbal, and presentation communication skills.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Proficiency with CRM platforms, marketing automation tools, and digital marketing channels.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in home services, pest control, property services, or related industries is a plus.

Preferred Skills

• Product positioning and go-to-market strategy development.
• Content marketing and brand storytelling.
• Digital advertising and lead generation.
• Customer segmentation and market research.
• Campaign performance analysis and reporting.
• Cross-functional collaboration and project management.

What We Offer

• Competitive salary and performance-based incentives.
• Comprehensive benefits package.
• Professional development and career growth opportunities.
• Collaborative and supportive work environment.
• Opportunity to make a meaningful impact in a growing organization.

Join Biteway Pest Solutions and help shape the future of our brand, products, and customer experience through innovative marketing strategies that drive measurable business results.