Product Marketing Manager - Subscriptions

Job#: 3044068

Job Description:

Product Marketing Manager - Subscriptions

REMOTE - Must work PST Hours

$41-$46 Hourly

Our client is seeking a Product Marketing Manager, Subscriptions to lead the strategy, growth, and commercialization of subscription business. This role will drive subscriber acquisition, engagement, retention, and business growth through strategic marketing, go-to-market leadership, and cross-functional partnership. As the primary marketing partner to the subscriptions product team, this role will help shape product strategy, launch new offerings, and develop innovative promotions and growth tactics. They will also act as the franchise SME for subscriptions, ensuring subscription products are integrated into key campaigns, game updates, and player experiences. Success in this role means making subscriptions a meaningful driver of player engagement and business growth. This leader will influence the future of subscriptions, grow adoption and retention, and ensure subscription experiences are woven throughout the ecosystem.

Subscription Strategy & Business Growth

• Help define and execute growth strategies for our expansive subscription portfolio
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.

Product Marketing Leadership

• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.

Go-to-Market & Launch Excellence

• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.

Franchise Integration & Subscription Advocacy

• Act as the subject matter expert for subscriptions across marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the ecosystem.

Cross-Channel Growth & Execution

• Work closely with Affiliate Marketing, Product Lifecycle Marketing (PLM), Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Required Qualifications:

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.

Preferred Qualifications

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge of Minecraft and passion for gaming, online communities, and player engagement.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

Employee Type:

Contract

Remote:

Yes

Location:

Redmond, WA, US

Job Type:

Date Posted:

July 28, 2026

Pay Range:

$41 - $46 per hour

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