Product Marketing Manager

At Hidden Level, we're building the future of airspace awareness through cutting-edge RF sensing technology. Our mission is to make the world safer-whether it's protecting troops, securing infrastructure, or enabling smarter cities. We design, manufacture, and deploy advanced sensor systems thatdeliver real-time insights for defense and commercial applications.

Position Overview:

As we expand, we're looking for a Product Marketing Manager to lead our product marketing efforts across multiple channels. Candidates must have a proven track record of success inmanaging comprehensive product marketing strategies.

You must have prior success in a product marketing role, overseeing functions including product positioning, competitive analysis, market segmentation, go-to-market strategy, analyst relations, customer research, and commercialization of technology products. You excel at strategic planning, cross-functional collaboration, and data-driven decision-making.

Location: The preferred location for this role is in Syracuse, NY or the Washington DC Metro area. Potential opporturtunity remote ont he East Coast.

Responsibilities:

Go-to-Market (GTM) Strategy:

• Plan and execute GTM strategies for product launches and market expansion initiatives.
• Coordinate across cross-functional teams to ensure successful execution of GTM plans.
• Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets.

• Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape.
• Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities.
• Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities.
• Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies.

• Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level's value proposition for defense audiences.
• Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes.
• Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning.

• Develop and execute analyst relations strategies that increase awareness, credibility, and market visibility.
• Coordinate analyst briefings, inquiries, product updates, and market education initiatives.

• Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach.
• Collaborate with partners on co-marketing initiatives and joint campaigns.

• Drive product commercialization activities from concept through launch and market adoption.
• Partner closely with Product Management, Engineering, Sales, and Business Development.
• Develop and maintain external-facing product roadmaps and product narratives.

• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities.
• Provide regular reports and insights to marketing leadership on marketing performance and ROI.

• Demonstrated success developing and executing product marketing strategies for technology companies.
• Strong foundation in positioning, messaging, market intelligence, competitive analysis, and go-to-market execution.
• Experience establishing and measuring KPIs that drive business growth.

• Deep commitment to understanding customer needs, mission requirements, and market dynamics.
• Ability to translate customer insights into effective marketing and product strategies.

• Takes ownership, moves with urgency, and balances speed with sound judgment.
• Applies structured problem-solving to complex business and technical challenges.

• Communicates complex technical concepts clearly to both technical and non-technical audiences.
• Demonstrates curiosity and a willingness to quickly learn new technologies and markets.

• Builds strong relationships across product, engineering, sales, and leadership teams.
• Influences stakeholders and drives alignment in cross-functional environments.

• Delivers high-quality outcomes, adapts to changing priorities, and continuously seeks improvement.

• Bachelor's degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field.
• A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies.
• Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy.
• Prior experience in Defense Tech sector or related U.S. Department of Defense entity.

• Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies.
• Experience managing product marketing efforts in a remote environment.