Product Marketing Manager, TalentPro (3 Month Contract)

At ProService, we exist to empower employers to succeed in Hawaii. For more than 30 years, local businesses have trusted us to handle payroll, HR, and benefits so they can focus on running and growing their companies. TalentPro is our newest answer to the problem we hear most often from those employers: they can't find and hire the people they need. It's a managed talent-acquisition service built specifically for Hawaii small businesses, and it's coming to market this year.

This is a three-month contract engagement to build the go-to-market motion for TalentPro from a blank page. There is no existing positioning, no sales history, and no established buyer behavior to lean on — you'll be defining all of it. You'll report to the VP of Marketing with a dotted line to the TalentPro GM, and you'll be measured on whether sales can sell this service confidently and whether the market understands what it is. Success means walking away at the end of the term having handed off a running GTM motion, a full enablement package, and a KPI framework that's already reporting live.

IN THIS ROLE YOU WILL

• Build the core product positioning, messaging framework, and competitive differentiation for TalentPro, and drive it to sign-off with marketing leadership and the GM within the first three weeks

• Define buyer personas and audience segmentation across Hawaii's small-business market — restaurants, healthcare clinics, construction, retail, and hospitality

• Develop the go-to-market strategy, launch timeline, and rollout sequencing across beta, limited availability, and general availability

• Create the sales enablement package — battle cards, FAQs, and objection-handling guides — and brief the sales team ahead of general availability

• Produce and coordinate launch collateral end to end: landing pages, one-pagers, case studies, announcement materials, and campaign content

• Define adoption, pipeline, revenue, and awareness KPIs, stand up the tracking framework, and deliver a post-launch retrospective before the contract closes

IS THIS ROLE RIGHT FOR YOU?

Three months is the whole runway. The launch date doesn't move, the pricing and operating model will still be evolving while you're writing the story, and you'll be translating that moving target into something sales, clients, and the market can act on immediately. That pace and that ambiguity aren't obstacles to work around — they're the job. If you need a fully settled product before you can write positioning, this engagement will be frustrating.

You'll also be working across two stakeholders with different vantage points: the VP of Marketing and the TalentPro GM. Getting real buy-in from both, not just polite sign-off, is part of the work. In return, you'll have direct access to leadership, fast decisions, and a team that has spent decades close to Hawaii employers and can tell you what actually resonates with them. You won't be guessing alone.

WHAT YOU'LL BRING TO THE TEAM

We're looking for a product marketer who has launched something new before — not managed messaging for an established product, but taken an unproven service to market and made it land. Strong strategic instincts, sharp writing, and the discipline to run parallel workstreams against a fixed date matter more here than any particular title or tenure.

• You've built positioning for a product with no track record. You've sat down with an incomplete spec and a moving price point and produced a value proposition that held up in front of customers — and you can point to the launch it powered.

• You write clearly enough that sales uses your material without rewriting it. Your battle cards and FAQs get pulled into live calls because reps trust them, and the language you wrote shows up verbatim in how the team talks about the product.

• You find the angle nobody else is using. You've rejected the obvious industry framing and found a story that made a service feel necessary rather than optional — and the difference showed up in how prospects responded.

• You run a launch plan, not a task list. You've held a fixed date with three or four workstreams in flight, made the sequencing calls yourself, and gotten the assets live on time because you built the milestones before you needed them.

• You bring stakeholders along instead of routing around them. You've had two senior leaders with different priorities and made the case with evidence until both were genuinely behind the plan, which is why the launch didn't stall in review.

WORK LOCATION

Hawaii — Statewide, Remote with Occasional In-Person

We're open to contractors based anywhere in Hawaii, including the neighbor islands. As an independent contractor, you set your own schedule and are not held to our hybrid in-office cadence.

That said, this work benefits from being in the room at key moments. We'll ask you to join in person for a handful of milestones — kickoff, positioning and messaging working sessions, the sales enablement briefing, and launch-readiness reviews — held at our Hawaii Kai office on Oahu. We'll give you dates well in advance so you can plan around them, and neighbor island travel for these sessions is covered.

COMPENSATION

This is a 1099 independent contractor engagement, not employment. The selected contractor will provide services under a written independent contractor agreement.

Rate: $80.00 – $113.00 per hour, commensurate with experience, invoiced against actual hours worked.

Term: Approximately three months from the agreed start date, tied to the TalentPro launch milestones and final handoff. The term may be extended by mutual written agreement.

WHY YOU'LL LOVE PROSERVICE

ProService is a Hawaii-based PEO combining payroll, HR, and benefits expertise with purpose-built technology — all backed by the best local service in the islands. Backed by Silver Lake and recognized as one of Hawai?i's Best Places to Work for 20 consecutive years, we're a team of high performers united by one mission: Empowering Employers to Succeed in Hawai?i