Product Marketing Manager

Kforce has a client in Tarrytown, NY that is seeking a Product Marketing Manager.

Responsibilities:

• Drive the consumer product marketing strategy and execution, including building and managing the product marketing roadmaps based on organizational goals
• Leverage research and data to deeply understand consumer needs, behaviors, and pain points, informing actionable strategies
• Create compelling positioning, messaging, and value propositions that resonate with target user segments
• Implement and deliver marketing plans across multiple channels through paid and organic outreach, partnership outreach
• Monitor and analyze marketing performance to identify growth opportunities and inform decision-making
• Present insights, strategies, and results to leadership and stakeholders to drive alignment and decision-making
• Drive growth by building a comprehensive organic social media and content creation strategy to connect with customers, grow our audiences, and cultivate the recruitment funnel for genetics research
• Manage/Oversee day-to-day ideation and execution of social media efforts, including developing a content calendar, owning and copywriting original content and posting, expanding content creation through video, animation and other multimedia, conducting social listening, identifying topical conversations to engage in, managing timelines, and communicating with stakeholders
• Conduct social media audits, set up reports and share insights using analytic tools, and synthesize learnings into actionable insights
• Align social media efforts with overall GTM messaging, creative, and campaign timing to scale through social
• Work closely with partner Head of Product & Design and internal support and Scientific Leadership to develop strategy and implementation of marketing plans