Product Marketing Manager

• Drive the consumer product marketing strategy and execution, including building and managing the product marketing roadmaps based on organizational goals
• Leverage research and data to deeply understand consumer needs, behaviors, and pain points, informing actionable strategies
• Create compelling positioning, messaging, and value propositions that resonate with target user segments
• Implement and deliver marketing plans across multiple channels through paid and organic outreach, partnership outreach
• Monitor and analyze marketing performance to identify growth opportunities and inform decision-making
• Present insights, strategies, and results to leadership and stakeholders to drive alignment and decision-making
• Drive growth by building a comprehensive organic social media and content creation strategy to connect with customers, grow our audiences, and cultivate the recruitment funnel for genetics research
• Manage/Oversee day-to-day ideation and execution of social media efforts, including developing a content calendar, owning and copywriting original content and posting, expanding content creation through video, animation and other multimedia, conducting social listening, identifying topical conversations to engage in, managing timelines, and communicating with stakeholders
• Conduct social media audits, set up reports and share insights using analytic tools, and synthesize learnings into actionable insights
• Align social media efforts with overall GTM messaging, creative, and campaign timing to scale through social
• Work closely with partner Head of Product & Design and internal support and Scientific Leadership to develop strategy and implementation of marketing plans

Requirements:

• 5+ years of direct experience in product marketing and/or growth marketing in a consumer-focused organization (D2C); Health or medical markets experience is a plus
• Proven track record of driving successful product marketing campaigns and delivering measurable business outcomes, through the marketing continuum (AARRR)
• Deep understanding of product marketing principles, including positioning, segmentation, and go-to-market strategies
• Exceptional project management skills, with the ability to prioritize tasks and manage multiple priorities
• A strategic thinker with an entrepreneurial mindset who thrives in a fast-paced, results-driven environment
• Strong ability to balance individual contributions with leadership/people management responsibilities
• Highly collaborative, with a proven ability to influence and partner across teams
• Ambitious self-starter with strong ownership attitude and willingness to roll up sleeves to get the job done
• Strong attention to detail and excellent organization skills, including ability to manage multiple projects and responsibilities
• Experience developing written and compelling social visual assets
• Analytics and quantitative experience using data to develop, test and measure success across social media channels
• Excellent written and verbal communication skills
• Strong project management and social leadership experience
• Experience working with internal stakeholders
• Experience working with external partners/customers
• Experience in influencer marketing development
• Experience in healthcare social media marketing a plus

• App Analytics: GA4, Looker Studio, Bing UET,
• Ads: Goole Ads, Bing Ads, Linkedin Ads, Reddit Ads, Meta Ads, X
• Content & Design: Landingi, Brevo, Drupal, Figma, Adobe Illustrator
• Social Profiles: Meta (FB, Insta, Threads), Linkedin, Youtube, X, Reddit