Product Marketing Senior Manager - HVAC

GE Appliances, a Haier company

Louisville, KY

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JOB DETAILS

SKILLS

Adobe Photoshop, Analysis Skills, Asset Management, Brand Marketing (Branding), Business Strategy, Coaching, Communication Skills, Conferences, Content Development, Creative Design, Cross-Functional, Customer Conversion, Customer Experience, Customer Support/Service, Demand Generation, Detail Oriented, Diversity, Embedded Systems, Federal Government, Field Sales, Financial Modeling, HVAC, Leadership, Manufacturing Data Management, Market Entry Strategy, Market Segmentation, Marketing, Marketing Strategy, Marketing/Sales Collateral, Matrix Management, Merchandising, Microsoft Office, Multitasking, Operations Planning, Persuasion Skills, Philosophy, Pricing, Problem Solving Skills, Product Design, Product Development, Product Management, Product Marketing, Product Positioning, Product Pricing, Product Programs, Product/Service Launch, Project/Program Management, Protocol Independent Multicast (PIM), Retail, Sales, Sales Communications, Sales Tools, Time Management, Trade Shows, Training Program, Willing to Travel, eCommerce

LOCATION

Louisville, KY

POSTED

6 days ago

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ .

Interested in joining us on our journey?

GE Appliances is seeking a Product Marketing Senior Manager – HVAC, to lead the commercial marketing strategy for the HVAC portfolio, partnering with Market Insights, Product Management, Brand, Merchandising, Pricing, Sales, and Customer Service to drive business outcomes. You will lead cross-functional commercialization across Retail, Contract, and Pro/HVAC channels, ensuring HVAC priorities are embedded in NPI and delivering go-to-market programs that drive revenue, share, and growth.

Position

Product Marketing Senior Manager - HVAC

Location

USA, Louisville, KY

How You'll Create Possibilities

+ Lead cross-functional commercialization efforts across Consumer Operations and Commercial teams for HVAC, ensuring alignment and execution across Retail, Contract, and Pro/HVAC channels.

+ Define and execute channel-specific merchandising strategies across Contract, Pro, digital, and brand touchpoints to optimize customer experience and conversion.

+ Synthesize industry, competitive, and homeowner insights to inform product positioning and go-to-market strategy.

+ Partner with Product Management and agencies to lead commercialization for NPI and existing products, ensuring high-quality, on-time delivery of go-to-market assets.

+ Own go-to-market planning and field enablement for new product launches, including development of sales tools and communication packages. Ensure consistent, compelling messaging across the HVAC portfolio and across in-store and digital channels.

+ Lead content strategy and asset management processes for HVAC products across systems and channels.

+ Oversee development of product content (imagery, features & benefits, specifications, and descriptions) and ensure accuracy and consistency across systems (e.g., MDM, MML).

+ Lead development of sales and marketing collateral across Retail, Contract, and Pro/HVAC channels, including full-line catalog coordination.

+ Ensure integrated execution of marketing, sales, and training materials across print and digital channels, tailored to distinct customer segments.

+ Support planning and execution of trade shows, conferences, and training initiatives.

What You'll Bring to Our Team

Position Competencies (Required Knowledge, Skills, & Abilities)

+ Subject Matter Expertise: Demonstrates profound knowledge and expertise in a complex area, serving as a recognized authority within the organization, and operating with minimal oversight from management.

+ Exhibits a high level of attention to detail.

+ Strategic Contribution: Plays a pivotal role in developing goals and operational plans for the function, leading moderate to significant improvements to processes, systems, or products that directly impact the achievement of organizational results.

+ Advanced Problem-Solving: Exhibits advanced problem-solving skills, adept at tackling difficult and complex challenges with ingenuity, analytical thinking, and strategic insight.

+ Influence and Leadership: Wields a high degree of influence over stakeholders outside the job function, shaping policies, practices, and procedures through persuasive communication and effective leadership. Ability to integrate and drive action across multiple functions

+ Coaching and Delegation: Successfully achieves work objectives by coaching, reviewing, and delegating tasks to other professionals, fostering their growth and development within the organization.

+ Deep Knowledge and Specialization: Possesses extensive and specialized knowledge of the job area, acquired through advanced education and significant experience, often recognized as a specialist within the discipline.

+ Systems Knowledge: Proficiency in Microsoft Office Suite and ability to learn design or product line specific programs.

Preferred Competencies:

+ Working knowledge of Adobe, Photoshop, Salsify and other creative design suite products

Requirements

+ BA/BS degree from an accredited university or college, or equivalent experience.

+ Minimum of 7 years of Sales, Commercial/Marketing, National Account, or other relevant experience.

+ Experience leading or supporting go-to-market strategy, product launches, or commercialization efforts.

+ Experience working cross-functionally in a matrixed organization, partnering with teams such as Product Management, Sales, Brand/Marketing, and Pricing.

+ Demonstrated ability to translate customer, market, or competitive insights into actionable business strategies.

+ Experience developing marketing or sales enablement materials across multiple channels (e.g., retail, digital, distributor, or contractor networks).

+ Strong project management experience, with the ability to manage multiple priorities and deliver high-quality work on time.

Preferred Characteristics

+ Experience in HVAC, durable goods, consumer products, or other relevant adjacent industries.

+ Experience working with external agencies, vendors, or creative partners.

+ Experience supporting or leading merchandising, digital content strategy, or product information management (PIM) systems.

+ Familiarity with multi-channel or omni-channel go-to-market models (e.g., retail, e-commerce, distributor, contractor/pro channels).

+ Experience contributing to or influencing product positioning, pricing, or portfolio strategy.

+ Exposure to demand generation activities such as trade shows, training programs, or field sales enablement.

Working Conditions & Travel Requirements

+ Working conditions are typical for an office environment.

+ 10-15% ongoing travel for trade shows, customer visits, and visiting training centers may be required at times.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

_If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to ask.recruiting@geappliances.com_

About the Company

GE Appliances, a Haier company

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