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Product Marketing Specialist

Frasle Mobility Dacomsa

Charlotte, NC

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JOB DETAILS
SALARY
$100,000–$110,000 Per Year
JOB TYPE
Full-time, Employee
SKILLS
Product Marketing, Sales Demonstration, Product Demonstration, Automotive Industry, Import/Export
QUALIFICATIONS
  • At least 5 years of experience in a similar role.
  • Intermediate Spanish proficiency.
  • Knowledge of the automotive and aftermarket parts industry.
  • Experience in market research and statistical analysis.
  • Ability to develop and manage price and quality comparison analyses across product lines.
  • Experience in project development and management, as well as marketing strategy design.
RESPONSIBILITIES
  • Contribute with sales strategies by evaluating current product results; identifying customer needs to be filled; monitoring competitive products; analyzing trends and relying on customer reactions.
  • Work alongside Commercial, Logistics, Operations and Procurement teams to identify opportunities for cost reduction and improvement of productivity. 
  • Support RFQs, analyzing costs, investments, contribution margins and the overall impact on the company. 
  • Support the development of new programs and products
  • Provide information to customers regarding product specifications and attributes.
  • Monitor and report on competitor activities and strategies
  • Primary product packaging and identification development and implementation
  • Implement adjustments to the current portfolio, release of new part numbers and product lines. 
  • Oversee & coordinate social media and website projects, building strategies to support the company’s goals and leading all communication with our MKT agencies and headquarters. 
  • Provide MKT reports with detailed information regarding the production of vehicles, trends, macroeconomics & others
  • Following the catalog database. 
  • Participate in the development of the annual sales plan and marketing plan as required
  • Manage and coordinate all actions and tasks for tradeshows and industry events, internally and externally.
  • Review, analyze, and communicate internally competitor’s data as required.
     
BENEFITS
Paid Time-Off, Life Insurance, Vehicle Allowance, Transportation Allowance, Employee Events, Work From Home, 401K, Medical, Dental, Vision
LOCATION
Charlotte, NC
POSTED
Today

FRASLE MOBILITY – Dacomsa is a international company that began operations as a merger of three automotive sector distributors. We are dedicated to providing solutions for the marketing and distribution of products for the automotive aftermarket, with the firm purpose of positioning ourselves as leaders in the industry. We serve the needs of the independent, export, and original equipment markets, with the independent market having the greatest impact on our operations. 

Research and analyze international and domestic markets to identify new opportunities and drive business growth with current clients and prospects. Maximize business opportunities with key accounts in the U.S., all aligned with the Quality Management System (QMS).

About the Company

F

Frasle Mobility Dacomsa

FRASLE MOBILITY – Dacomsa is a international company that began operations as a merger of three automotive sector distributors. We are dedicated to providing solutions for the marketing and distribution of products for the automotive aftermarket, with the firm purpose of positioning ourselves as leaders in the industry. We serve the needs of the independent, export, and original equipment markets, with the independent market having the greatest impact on our operations

COMPANY SIZE
51 - 200
HEADQUARTERS
Prattville, AL, US

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