The Product Marketing Specialist serves as the critical link between Bel's Product Management team and the broader Marketing organization. This role ensures that the Marketing team is fully informed, aligned, and equipped to bring new products to market effectively-and to capitalize on promotional opportunities across the product portfolio. More than a coordinator, this person is a strategic connector translating product roadmap insights into actionable marketing plans, surfacing opportunities for growth, and driving accountability across cross-functional teams. Success in this role requires a blend of project management, strong communication skills, and the ability to think commercially strategically about product positioning and marketing opportunity.
Are You Looking To: Own and manage the NPI Program, establishing and maintaining processes that ensure new products launch on time, with the right level of promotional support
Serve as the primary liaison between Product Management and the Marketing team, translating product briefs and roadmap updates into clear marketing requirements and priorities
Schedule, facilitate, and lead NPI meetings with Product Management and Marketing stakeholders; maintain meeting cadence and drive accountability on action items
Ensure Product Management provides complete and accurate product information (per the NPI Brief) needed to develop marketing assets; identify gaps where product features or capabilities do not align with current structures (e.g., website categories, parametric search, messaging frameworks, product photography), and proactively drive recommendations for updates
Maintain the NPI project calendar, prioritizing tasks across Product Management, Marketing, and Web teams to support on-schedule launches.
Are You Ready To: Create, assign, and track NPI tasks in the project management system; escalate risks or blockers proactively
Generate quarterly NPI launch reports to track program performance and identify process improvements
Continuously evaluate and improve NPI workflows; champion process consistency across the team
Maintain an ongoing understanding of Bel's product roadmap across divisions by working closely with Product Management
Proactively share roadmap updates and upcoming product plans with the Marketing team to enable advance planning of campaigns, content, and promotional activities
What Youll Need: Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Minimum 5 years of experience in marketing, product management, or a related role required
Demonstrated experience working cross-functionally across multiple departments or business units
Strong writing, editing, and proofreading skills; experience contributing to marketing content preferred
Experience with project management tools and structured workflows (Jira, Asana, Monday.com, or similar) preferred
What Youll Get: Compensation range of $62,000 to $80,000. The compensation offered will take into account internal equity and may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors
Participation in the annual bonus program (or sales incentive plan, whichever is applicable)
401K and company match
Medical, Dental, Vision
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Company Life Insurance
Short & Long-term disability
Paid Time Off (e.g., Vacation Benefits, Company Holidays, Sick Leave Benefits, Personal Days)
Pet Insurance
Tuition Reimbursement
To review a full listing of our benefits, please refer to the 2026 Bel Fuse Benefits Summary and Paid Time Off Benefits, or by visiting the Bel Fuse Careers page.
Work Opportunity Bel will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer Bel is an Equal Opportunity employer.