Product Marketing Specialist

About the Role
Looking for a Product Marketing Specialist to support the go-to-market execution for our technology services portfolio. You'll work closely with the Product Marketing Manager to build sales enablement content, coordinate launches, and turn market research into materials that help sellers and customers understand our value. This is a great role for someone early in their product marketing career who wants exposure to the full GTM lifecycle at an enterprise scale.

What You'll Do

• Support the development and execution of go-to-market plans for assigned products or services
• Draft and maintain sales enablement materials — battlecards, one-pagers, FAQs, and pitch deck updates
• Assist with product launch logistics: timelines, cross-functional checklists, asset tracking, and internal communications
• Conduct competitive and market research, and summarize findings into actionable insights
• Help create customer-facing content such as web copy, case studies, and presentation decks
• Coordinate with Content, Design, and Digital Marketing teams to produce campaign assets
• Monitor and report on campaign and launch performance metrics
• Maintain the sales enablement content library, ensuring materials stay current and easy to find
• Gather feedback from sales teams and customers to inform messaging refinements

What We're Looking For

• 4-5 years of experience in marketing, product marketing, sales enablement, or a related field
• Strong writing skills with the ability to simplify technical concepts for different audiences
• Detail-oriented with solid project coordination and organizational skills
• Comfortable working cross-functionally with Sales, Product, and Marketing teams
• Basic analytical skills; comfort working with spreadsheets and marketing/sales dashboards
• Bachelor's degree in Marketing, Business, Communications, or related field
• Interest or prior exposure to B2B technology, IT services, or enterprise software preferred
• Familiarity with sales enablement or content management tools (Highspot, Seismic, Salesforce, HubSpot, etc.)

Nice to Have

• Experience with design tools (Canva, PowerPoint, Adobe Suite) for building marketing materials
• Prior internship or work experience in a technology or professional services company