Product Marketing (Tourism)

Product Marketing (Tourism)

sj infinite i business complex : https://share.google/neuplEs6wnrmbJ4Jr

Senior Level Work Level: Senior Job Type: Full Time Offer Salary : Not Specified

Job Descriptions

Responsibilities:

Strategic Marketing Leadership: Design and execute integrated product marketing strategies across key digital channels, including owning and managing the 4-month launch plan, campaign timelines, messaging frameworks, and demand generation tactics.

Campaign Execution & Optimization

Plan and execute content strategies including Content Marketing & SEO to increase organic traffic and brand authority. Manage performance marketing activities such as OTA ads, SEM, display, social media campaigns. Collaborate with influencers/KOLs to create authentic and engaging travel-related content that promotes product adoption and brand affinity. Work with external marketing agencies when necessary to develop creative assets, media buying strategies, and campaign executions.

Go-to-Market Planning

Develop and coordinate GTM plans for new product/feature launches or seasonal travel campaigns.

Data-Driven Decision Making

Analyze market trends, customer insights, and competitor activities to continuously optimize marketing activities.

Project & Team Management

Manage timelines, budgets, and campaign effectiveness, including managing junior team members as needed.

Brand & Communication Oversight

Ensure consistent brand voice across all communication channels.

Qualifications

Minimum 3 years experience in marketing, product marketing, or digital marketing, ideally in travel, tourism industries. Proven experience in digital marketing (SEO, SEM, content marketing, and influencer campaigns). Strong grasp of campaign management, analytics, and performance marketing tools. Strategic thinker able to connect marketing goals to business outcomes. Self-starter with a growth mindset, willing to learn and experiment. Excellent communication and stakeholder management skills. Strong time management and ability to prioritize effectively in dynamic environments. Proficiency in English and Thai (verbal and written) is essential.

Nice to Have

Experience working in the travel industry or travel-tech platforms. Background in startups or fast-scaling companies. Familiarity with OTA marketing, booking platforms, affiliate programs, or digital marketplaces. Passion for travel and cultural exploration.

Location : sj infinite i business complex : https://share.google/neuplEs6wnrmbJ4Jr Apply