About the Team:
Join our TikTok-PGC-Entertainment Vertical team and play a vital role in empowering entertainment partners around the world! As an Entertainment Publisher Product Strategy & Operations Manager, you ll focus on enhancing the experience of Entertainment (Film & TV) partners on our platform, driving creativity and innovation in the short video space. If you re passionate about building innovative products, the entertainment industry, and enjoy building global connections, this role is for you.
Responsible for driving Spotlight s organic marketing strategy and promotional product strategy for entertainment (film & tv) partners worldwide, including defining new or local market strategies
Lead innovative IP/title marketing organic campaigns and creator activations, defining success metrics and driving campaign success from planning to execution
Define product and data requirements for promotional product features and drive features from development to launch
Use data to analyze and continually drive campaigns and product feature optimizations
Collaborate with Partnerships in Spotlight adoption with entertainment partners
Coordinate with multiple cross-functional teams such as Product, Partnerships, Data and Legal teams to drive our success. Minimum Qualifications
Bachelor and above.
5 years or above working experience at a major company in the entertainment industry, digital marketing or internet content platform/technology industry.
Working experience in film & TV marketing, particularly social marketing, and digital tech products.
Strong data analysis, strategy, and logical thinking skills, able to understand complicated situations, define key problems and develop approaches and cross-functional operational workstreams to solve problems and achieve goals.
Good at cross-cultural understanding, communication, coordination and pushing initiatives forward and proactively, result-oriented.
Have empathy and understanding for publishers, creators, and users
Preferred Qualifications
Overseas working experience is a plus.
MBA is a plus.
Numbers & Facts
Location
Los Angeles, CA
Skills
Business Administrationunmatched
Campaignsunmatched
Cross-Functionalunmatched
Data Analysisunmatched
Entertainment and Mediaunmatched
Filmunmatched
IP (Internet Protocol)unmatched
Legalunmatched
Marketingunmatched
Marketing Campaignunmatched
Marketing Strategyunmatched
Metricsunmatched
Online Marketingunmatched
Operations Managementunmatched
Problem Solving Skillsunmatched
Product Developmentunmatched
Product Strategyunmatched
Promotional Productsunmatched
Promotional Strategyunmatched
Requirements Managementunmatched
Social Media Marketingunmatched
Technical Marketingunmatched
Television Promotionsunmatched
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