The Individual and Family Plan (IFP) Sales Growth Enablement team supports growth strategy and commercial performance for the individual and Family Plan line of business. The Product Strategist, Principal will report to the Leader of IFP Growth Enablement. In this role you will lead growth and performance insights to identify where IFP is growing, what is selling, and the cost of acquiring and retaining membership across on and off exchange channels. You will translate data and market intelligence into actionable recommendations that inform sales strategy, go-to-market priorities and business decisions.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
Requires 10 years of prior relevant experience
Requires demonstrated experience designing product strategy frameworks; guiding synthesis of market, performance, and benefit data across complex initiatives or product portfolios; and bringing products to market
Requires experience analyzing sales, membership, market and financial performance to identify growth opportunities
Requires experience developing KPIs, performance metrics and executive level reporting to support business decision making
Requires experience translating business requirements into requirements for Data Analytics team, Finance and other cross functional partners
Requires experience in Commercial health care markets, Individual, Group and/or Medicare
Your Work
In this role, you will:
Guide evolution of business line portfolios to support growth, retention, and performance improvement objectives
Design product strategy and plan frameworks aligned to benefit intent across complex implementations
Lead translation of product strategy into comprehensive business requirements and delivery artifacts
Direct synthesis and interpretation of product performance analytics to inform portfolio decisions
Coordinate tracking of benefit design, implementation, and regulatory filing impacts across initiatives
Develop executive ready materials that articulate strategy, tradeoffs, and implications clearly
Provide expert guidance across the product development lifecycle to support issue resolution and decision making
Lead analysis of membership, sales, channel and market performance to identify growth opportunities, emerging trends and business rivers
Develop growth performance insights across on and off exchange channels including acquisition, retention, and cost of acquisition
Translate complex data into actionable recommendations that inform Sales go to Market priorities
Your Work
In this role, you will:
Guide evolution of business line portfolios to support growth, retention, and performance improvement objectives
Design product strategy and plan frameworks aligned to benefit intent across complex implementations
Lead translation of product strategy into comprehensive business requirements and delivery artifacts
Direct synthesis and interpretation of product performance analytics to inform portfolio decisions
Coordinate tracking of benefit design, implementation, and regulatory filing impacts across initiatives
Develop executive ready materials that articulate strategy, tradeoffs, and implications clearly
Provide expert guidance across the product development lifecycle to support issue resolution and decision making
Lead analysis of membership, sales, channel and market performance to identify growth opportunities, emerging trends and business rivers
Develop growth performance insights across on and off exchange channels including acquisition, retention, and cost of acquisition
Translate complex data into actionable recommendations that inform Sales go to Market priorities
Numbers & Facts
Location
Long Beach, CA
Industry
Insurance
Company Size
2,000 to 2,499 employees
Website
https://www.bcbs.com/about-us/careers
About Company
At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.
Skills
Business Planunmatched
Business Supportunmatched
Channel Salesunmatched
Communication Skillsunmatched
Competitive Analysis/Strategyunmatched
Cross-Functionalunmatched
Data Analysisunmatched
Decision Supportunmatched
Financeunmatched
Healthcareunmatched
High School Diplomaunmatched
Leadershipunmatched
Market Entry Strategyunmatched
Medicareunmatched
Performance Analysisunmatched
Performance Managementunmatched
Performance Metricsunmatched
Policy Implementationunmatched
Portfolio Analysisunmatched
Problem Solving Skillsunmatched
Product Designunmatched
Product Developmentunmatched
Product Lifecycleunmatched
Product Strategyunmatched
Regulatory Submissionsunmatched
Requirements Managementunmatched
Revenue Growthunmatched
Salesunmatched
Sales Analysisunmatched
Sales Strategyunmatched
Strategic Planningunmatched
Trend Analysisunmatched
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