Product Strategy and Operations Manager, Creative Product

The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including vertical playbook development, localized strategy execution and enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (Tentpole Solution, TikTok One, Symphony Creative Studio etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy

Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy and planning. As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.

Role Responsibilities: Operational Excellence & Business Planning

• Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
• Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
• Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
• Enhance process flows for creative operations, focusing on efficiency and effectiveness.
• Support revenue management, budget and resource planning for regional Creative Marketing Operations.

Data Analysis and Reporting

• Own the regional data analytics framework, from data hygiene, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with data teams.
• Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
• Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
• Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
• Communicate analytical insights effectively to both technical and non-technical stakeholders.

Cross-functional Collaboration

• Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
• Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams. Minimum Qualification(s):
• Master's degree in analytical field or equivalent undergraduate experience
• 3+ years of experience in strategy & operations, strategy consulting or data analytics roles
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
• Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment

Preferred Qualification(s):

• Proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making