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Program Manager - Affiliate Marketing

Software Guidance & Assistance

New York, NY

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JOB DETAILS
SALARY
$68.85–$82.61 Per Hour
SKILLS
Affiliate Marketing, Agile Programming Methodologies, Alliance/Partner Management, Analysis Skills, Banking Services, Business Case, Business Growth, Channel Management, Channel Marketing, Channel Strategies, Channel Support, Consumer Loans, Credit Cards, Cross-Functional, Customer Acquisition, Customer Support/Service, Data Analysis, Ecosystems, Financial Services, Genetics, Leadership, Legal, Management Consulting, Marketing, Marketing Strategy, Metrics, Microsoft Excel, Microsoft PowerPoint, Onboarding, Operations Processes, Performance Analysis, Performance Metrics, Performance Reviews, Presentation/Verbal Skills, Privacy Regulations, Problem Solving Skills, Process Improvement, Product Development, Product Management, Product Programs, Project Management Certification, Project Management Professional (PMP), Project/Program Management, Regulations, Regulatory Requirements, Relationship Management, Return on Investment (ROI), Revenue Growth, Risk, Staff Development, Strategic Planning, Team Player, Technical Operations, Technical Strategy, Time Management
LOCATION
New York, NY
POSTED
8 days ago
Software Guidance & Assistance, Inc., (SGA), is searching for a Program Manager - Affiliate Marketing for a contract assignment with one of our premier financial services clients in New York, NY.

Responsibilities :
  • Support the External Affiliate Channel team for a large U.S. financial institution. This role is responsible for driving affiliate marketing strategy, partner management, program execution, and cross-functional project leadership across customer acquisition initiatives.
  • Working closely with Marketing, Product, Analytics, Legal, Compliance, Risk, Technology, and external affiliate partners, this individual will help manage the affiliate channel roadmap, onboard and optimize partners, and execute strategic initiatives that drive growth and business results. The ideal candidate combines strong affiliate marketing expertise with exceptional project management, analytical, and stakeholder management skills.
  • Support the development and execution of affiliate channel strategies that drive customer acquisition, revenue growth, and business objectives.
  • Manage relationships with affiliate networks, publishers, agencies, and strategic partners, including onboarding, activation, optimization, and performance reviews.
  • Lead complex, cross-functional initiatives from strategy through execution, coordinating efforts across Marketing, Product, Analytics, Legal, Compliance, Risk, Operations, and Technology teams.
  • Define project scope, timelines, milestones, resource requirements, risks, and success metrics while ensuring on-time delivery.
  • Partner with business and technology teams to identify and implement enhancements to affiliate platforms, tracking, attribution, reporting, and operational processes.
  • Monitor channel performance and analyze data to identify growth opportunities, improve partner effectiveness, and optimize return on investment.
  • Develop executive-ready presentations, business cases, performance reports, and strategic recommendations.
  • Ensure affiliate marketing activities comply with regulatory, legal, privacy, brand, and governance requirements.
  • Drive issue resolution, stakeholder alignment, and decision-making across multiple teams and external partners.
  • Identify opportunities to improve affiliate processes, reporting, governance, and operational efficiency.
Required Skills:
  • Bachelor's degree or equivalent work experience.
  • 8+ years of experience in affiliate marketing, performance marketing, digital acquisition, partnerships, product management, consulting, or project management.
  • Demonstrated success managing complex, cross-functional initiatives from strategy through execution.
  • Strong understanding of affiliate marketing ecosystems, networks, publishers, and performance-based marketing models.
  • Experience managing external partners and influencing internal stakeholders at multiple organizational levels.
  • Strong analytical, problem-solving, communication, and presentation skills.
  • Experience developing executive communications and presenting insights to senior leadership.
  • Ability to work independently in a fast-paced, highly regulated environment.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Ability to effectively collaborate with distributed teams and external partners.
Preferred Skills:
  • Financial services, credit card, lending, or consumer banking experience.
  • Experience with affiliate platforms and networks such as CJ, Impact, Partnerize, or Rakuten.
  • Knowledge of affiliate tracking, attribution, tagging, and performance measurement methodologies.
  • Familiarity with marketing compliance, data privacy, and regulatory requirements.
  • Experience supporting channel strategy, marketing technology, or product development initiatives.
  • PMP, Agile, or related project management certification.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.
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