Program Manager, AWS Advertising and Social Media

The AWS Global Brand Team is seeking a motivated and detail-oriented Campaign Program Manager to support the Developer Marketing team as an embedded brand resource. This role brings brand knowledge-positioning, narrative, creative consistency, and brand governance-to marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing, you will help ensure that developer touchpoints reflect a consistent, compelling, and differentiated AWS brand experience.

The ideal candidate will be an emerging brand professional who is curious, collaborative, and eager to develop their expertise in brand strategy and creative marketing. You have foundational knowledge of how brands are built and a genuine interest in the developer community. You will work closely with senior brand leads and the Developer Marketing team to support brand consistency across campaigns (live, in production, or net new), contribute to creative quality reviews, and help connect brand building with measurable outcomes.

Key job responsibilities

Support the brand lead in delivering brand excellence for the Developer Marketing team's programs. Contribute to creative reviews, help maintain brand guidelines, and assist in ensuring campaigns align with AWS brand positioning and voice.

• Help maintain and update brand positioning documents, messaging frameworks, and creative guidelines specific to developer audiences
• Support the Developer Advocate team and Developer Marketing leads by preparing brand review materials, tracking creative assets for consistency, and flagging alignment issues
• Contribute to creative brainstorms and bring brand perspective to marketing approaches-helping identify where brand guidelines apply and where there is room for creative exploration
• Assist in tracking brand health metrics and compiling creative quality reports for developer marketing initiatives, supporting senior leads with data gathering and analysis

Cross-Cutting Responsibilities

• Support brand consistency across the developer marketing portfolio by conducting creative reviews and flagging potential brand misalignment
• Assist with brand evaluation and creative quality reviews, working alongside senior leads, Developer Relations, Creative, and other stakeholders
• Help maintain brand guidelines, positioning documents, and messaging architecture for the developer audience; assist in keeping them current as brand strategy evolves
• Contribute to cadenced reporting and narratives (MBR, QBR) by gathering brand performance data and preparing supporting materials
• Coordinate with partner teams (Developer Marketing, Events, Advertising, Social) to help ensure brand coherence across touchpoints
• Support Campaign Project Managers (CPMs) with brand-related guidance and asset reviews
• Actively seek mentorship and learning opportunities to deepen brand strategy expertise; participate in brand training and knowledge-sharing sessions