Program Manager, AWS Advertising and Social Media

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Advertising, Amazon Web Services (AWS), Asset Management, Audience Development, Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Positioning, Brand Strategy, Campaigns, Cross-Functional, Data Analysis, Data Collection, Detail Oriented, Embedded Systems, Global Branding, Marketing, Marketing Communications, Marketing Strategy, Mentoring, Metrics, Organizational Skills, Project/Program Management, Social Media, Target Marketing, Team Player

LOCATION

Seattle, WA

POSTED

8 days ago

Description The AWS Global Brand Team is seeking a motivated and detail-oriented Campaign Program Manager to support the Developer Marketing team as an embedded brand resource. This role brings brand knowledge-positioning, narrative, creative consistency, and brand governance-to marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing, you will help ensure that developer touchpoints reflect a consistent, compelling, and differentiated AWS brand experience. The ideal candidate will be an emerging brand professional who is curious, collaborative, and eager to develop their expertise in brand strategy and creative marketing. You have foundational knowledge of how brands are built and a genuine interest in the developer community. You will work closely with senior brand leads and the Developer Marketing team to support brand consistency across campaigns (live, in production, or net new), contribute to creative quality reviews, and help connect brand building with measurable outcomes. Key job responsibilities Support the brand lead in delivering brand excellence for the Developer Marketing team's programs. Contribute to creative reviews, help maintain brand guidelines, and assist in ensuring campaigns align with AWS brand positioning and voice. - Help maintain and update brand positioning documents, messaging frameworks, and creative guidelines specific to developer audiences - Support the Developer Advocate team and Developer Marketing leads by preparing brand review materials, tracking creative assets for consistency, and flagging alignment issues - Contribute to creative brainstorms and bring brand perspective to marketing approaches-helping identify where brand guidelines apply and where there is room for creative exploration - Assist in tracking brand health metrics and compiling creative quality reports for developer marketing initiatives, supporting senior leads with data gathering and analysis Cross-Cutting Responsibilities - Support brand consistency across the developer marketing portfolio by conducting creative reviews and flagging potential brand misalignment - Assist with brand evaluation and creative quality reviews, working alongside senior leads, Developer Relations, Creative, and other stakeholders - Help maintain brand guidelines, positioning documents, and messaging architecture for the developer audience; assist in keeping them current as brand strategy evolves - Contribute to cadenced reporting and narratives (MBR, QBR) by gathering brand performance data and preparing supporting materials - Coordinate with partner teams (Developer Marketing, Events, Advertising, Social) to help ensure brand coherence across touchpoints - Support Campaign Project Managers (CPMs) with brand-related guidance and asset reviews - Actively seek mentorship and learning opportunities to deepen brand strategy expertise; participate in brand training and knowledge-sharing sessions Basic Qualifications - Bachelor's degree in marketing, communications, business, or equivalent - 1+ years of experience in brand management, marketing, communications, or creative roles - 1+ years in a brand coordinator, marketing associate, or creative support role in an agency, brand team, or in-house environment Preferred Qualifications - Experience contributing to cross-functional campaigns or creative projects with multiple stakeholders - Foundational understanding of brand positioning, messaging, and creative consistency principles - Experience supporting marketing execution across at least one of: digital, social, experiential, or content channels Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 80,200.00 - 97,400.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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