Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. This Client is an American multinational semiconductor company based in Austin, that develops computer processors and related technologies for business and consumer markets. Global company that specializes in manufacturing semiconductor devices used in computer processing. The company also produces flash memories, graphics processors, motherboard chip sets, and a variety of components used in consumer electronics goods.
Job Title: Program Manager (B2B marketing)
Duration: 6 Months
Location: Austin TX or remote with travel required
Job Type: Temporary assignment
Work Type: Onsite/Hybrid
Position Overview:
We are seeking a highly organized and strategic Program Manager (Contract) to support
North America B2B Marketing with a primary focus on launching and activating an Enterprise
Executive Customer Advisory Board (CAB). This role will also help shape and activate a
strategic AI go-to-market (GTM) approach across North America-leveraging CAB insights and executive engagement to inform priorities and accelerate impact.
This role will lead end-to-end program management of the Executive CAB, designed to validate
Client's strategy and AI roadmap, de-risk enterprise investments, deepen C-suite relationships,
and drive measurable revenue impact. The ideal candidate is AI Native with strong fluency
across modern AI concepts and enterprise adoption patterns, and can translate technical
capability into clear GTM priorities, executive narratives, and field-ready plays.
In addition, this individual will support the coordination and tracking of smaller Enterprise focused events across North America that align to Enterprise Sales priorities.
This is a high-visibility role requiring cross-functional coordination across Marketing, Sales,
Enterprise Architects, AI Solution teams, Executive Leadership, and external agencies.
Key Responsibilities
1. Executive Customer Advisory Board (Primary Responsibility)
Lead planning, activation, and operational management of the North America-led Executive
CAB program.
Program Strategy & Planning
Translate CAB strategic objectives into executable program plans
Align program structure with Executive CAB framework (senior customer executives,
strategic focus, annual anchor event)
Develop detailed project timelines, milestones, budgets, and risk mitigation plans
Establish governance cadence and stakeholder reporting
Cross-Functional Coordination
Partner with:
o Enterprise Sales leadership
o Global Account teams
o Enterprise Architects
o AI Solution Overlay teams
o Marketing leadership
Support governance model development and leadership alignment
Coordinate with external vendors (e.g., advisory firms, event partners) including proposal
evaluation and execution oversight
Customer Targeting & Engagement
Event Activation
Oversee event logistics and onsite execution
Measurement & Reporting
Develop dashboard tracking (in partnership with Salesforce and internal analytics teams)
Define KPIs tied to engagement, pipeline acceleration, and revenue impact
Deliver executive-level reporting and program summaries
2. AI Go-to-Market Support (In Service of CAB Outcomes)
Support and orchestrate a strategic AI GTM approach for North America by translating
Executive CAB themes, customer feedback, and executive relationships into clear priorities,
field-ready plays, and follow-up motions-partnering across Marketing, Sales, Enterprise
Architects, and AI Solution teams.
GTM Strategy & Field Enablement
Build and maintain a North America AI GTM activation plan informed by CAB objectives
and enterprise customer insights (audiences, plays, milestones, budget, and
measurement)
Translate CAB themes (strategy, roadmap feedback, adoption barriers) into executive ready AI positioning and storytelling for priority industries and accounts
Partner with Sales and AI Solution teams to turn CAB engagement into repeatable
customer narratives (references, lighthouse wins, use cases) and follow-up account
motions
Drive field readiness by coordinating internal briefings, talk tracks, and enablement
assets aligned to CAB-driven priorities
Integrated Programs & Executive Engagement
Ensure the Executive CAB agenda, content themes, and follow-up motions directly
reinforce North America AI GTM priorities
Coordinate with cross-functional stakeholders to ensure AI demos, solution narratives,
and executive content are CAB-ready and consistent across touchpoints
Partner with analytics teams to measure CAB-to-GTM impact (engagement, pipeline
influence, and revenue impact)
3. Enterprise Sales Event Support (Secondary Responsibility)
Provide program tracking and coordination support for smaller Enterprise-focused events across
North America.
Maintain centralized event tracker for Enterprise Marketing initiatives
Ensure alignment with Enterprise Sales priorities
Support budget tracking and vendor coordination
Develop event briefs and post-event impact summaries
Identify opportunities to drive consistency, efficiency, and scalability
Qualifications
Required Experience
7+ years in program management, B2B marketing, field marketing, or executive
engagement roles
Proven experience managing executive-level programs or advisory boards
Experience working in Enterprise B2B technology environments
Strong project management expertise (multi-stakeholder, high-visibility initiatives)
AI Native fluency: demonstrated ability to use AI tools responsibly and effectively in dayto-day work, and to translate AI concepts into business value for executive audiences
Experience partnering with technical stakeholders (e.g., architects, solution teams,
engineering) to build customer-facing narratives and programs
Preferred Experience
Experience supporting C-suite engagement programs
Familiarity with Salesforce dashboards and pipeline reporting
Event strategy and executive experience design
Experience coordinating global or multi-regional stakeholders
Experience with AI/GenAI go-to-market motions (positioning, demand gen, partner
ecosystem, field enablement, or product marketing)
Understanding of enterprise AI adoption patterns (governance, security, data readiness,
MLOps/LLMOps) and how to message to them
Skills & Competencies
Exceptional organizational and execution skills
Strong executive presence and communication skills
Ability to operate autonomously in a matrixed organization
Strategic thinker with strong operational discipline
Budget management and vendor oversight capability
High attention to detail with ability to manage multiple parallel workstreams
Strong stakeholder management and influence skills
AI-native workflow mindset (prompting, synthesis, automation) with strong judgment
around responsible use of AI
Ability to simplify technical AI concepts into executive-level narratives and actionable
GTM plans
Travel
Success Metrics
TekWissen Group is an equal opportunity employer supporting workforce diversity.
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