Program Manager - Digital Marketing Ops

Program Manager - Digital Marketing Ops

Work Location Jersey City, NJ (Onsite)

Job Description:

• 15 years of experience in digital marketing processes
• Manage the implementation, execution, tracking, measurement, and monitoring of marketing campaigns
• Automation within marketing services to reduce cost, identify optimization, and streamline business processes
• Experience with DWBI tools in the areas of digital dashboards, data mining, and reporting projects
• Experience in enterprise marketing management tools like SFMC, Marketo, Digital Asset Management, Google Analytics, Gamma, Adobe Campaigns, and Adobe Analytics
• Experience front ending and setting up campaign related processes
• Build marketing services capabilities

Job Responsibilities

• Program manage to deliver Adobe Experience Manager Sites and Assets capabilities globally. Experience in delivering Adobe Campaigns, Marketo, SFMC campaigns
• Experience in Adobe platform well to estimate and plan projects
• Knowledge of scrum framework
• Lead all aspects of project planning, documentation, development of success criteria, outcomes measurement, and the successful handoff of projects through effective communication
• Prepare budget and resource plans
• Ability to manage senior client stakeholders and develop new relationships for account mining
• Guide teams to develop technology assets accelerators to drive delivery efficiency
• Coordinate the use of appropriate tools and techniques to guarantee the progress of the project and changes to the scope and schedule
• Attract talent and build strong technology implementation teams
• Excellent communication, team management, and interpersonal skills
• Identify and communicate with the customer for any new business opportunities
• Responsible for automating operational activities, adopting lean methodologies, and performance optimization