Program Manager - Digital Marketing - TMV Enterprices

Video Interview

Location: Phoenix, Chicago, or Remote (Preferences are given to those consultants who are willing to work onsite in the Chicago or Phoenix area)

Top 3 Must Have Skills

1. Managing all initiatives within each project plan and keeping everyone honest for marketing plans within scoops, metrics, risk/reward.
2. Pay-Per-Click, Search Engine Optimization, Email Marketing, Agency management, and tracking project performance using analytics.
3. 5+ years of experience as a Digital Marketing Program Manager or similar role.

Notes from Manager

• Clear thinking and can get things done.
• Digital marketing terminologies experience.
• Extensive experience with SEO.
• Great work ethic and responsiveness.
• Comfortable working other aspects and different teams, matrix setups (someone who can report to multiple people simultaneously), and great communication.

Project Planning & Execution

• • Develop comprehensive project plans for digital marketing campaigns, including timelines, budgets, and resource allocation.
  • Define project scope, objectives, and key performance indicators (KPIs).
  • Manage project execution, ensuring timely completion of tasks and adherence to deadlines.
  • Proactively identify and mitigate potential risks and roadblocks.

Cross-Functional Collaboration

• • Collaborate effectively with internal teams (e.g., creative, content) to ensure alignment and seamless execution.
  • Manage relationships with external agencies and vendors, ensuring clear communication and accountability.
  • Facilitate communication and coordination across multiple stakeholders.

Digital Marketing Expertise

• • Possess a strong understanding of all digital marketing channels, including:
  • • PPC (Pay-Per-Click): Google Ads, Bing Ads, social media advertising
    • Social Media Marketing: Organic and paid campaigns across major platforms
    • Affiliate Marketing: Program management and optimization
    • Email Marketing: Campaign development, automation, and optimization
    • SEO (Search Engine Optimization): On-page and off-page optimization strategies
  • Stay up to date on the latest digital marketing trends and best practices.

Performance & Reporting

• • Track and analyze campaign performance, providing regular reports on key metrics.
  • Identify areas for optimization and implement strategies to improve ROI.
  • Communicate campaign results and insights to stakeholders.

Proven Experience

• 5+ years of experience as a Digital Marketing Project Manager or similar role.
• Channel Expertise: Demonstrated knowledge and experience across all core digital marketing channels (PPC, Social, Affiliate, Email, SEO).
• Project Management Skills: Proven ability to develop and execute project plans, manage timelines, and deliver results.
• Collaboration & Communication: Excellent communication, interpersonal, and collaboration skills.
• Agency Management: Experience working with and managing multiple agencies.
• Data-Driven Approach: Strong analytical skills and a data-driven mindset.