Program Manager II, Marketing and Communications - Otolaryngology Administration

Description

The Program Manager II, Marketing and Communications is responsible for the coordination, and execution of marketing, communications, and physician engagement initiatives that support the strategic goals of the Department of Otolaryngology. This position serves as the primary liaison between the department, referring providers, hospital marketing teams, and community partners to enhance the visibility and growth of the department's clinical, academic, and research missions.

Responsibilities

• Implement marketing strategies to promote the department's clinical services, physicians, academic programs, and research initiatives.
• Manage departmental marketing materials, including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources.
• Coordinate the design, production, and distribution of marketing materials - including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources in - collaboration with the institutional marketing and communications teams.
• Draft and edit content for internal and external communications, including announcements, email campaigns, and departmental publications.
• Ensure consistency in branding and messaging across all departmental communications
• Maintain and regularly update departmental websites to ensure accurate and current information regarding providers, services, locations, faculty biographies, research programs, and educational offerings.
• Coordinate the creation and publication of web content, including physician profiles, news stories, program highlights, and event announcements.
• Monitor website analytics and metrics.
• Manage the department's social media strategy across approved institutional platforms.

Create engaging content that highlights faculty achievements, research discoveries, educational programs, patient success stories, and community outreach initiatives.

• Monitor social media performance metrics and identify opportunities to increase audience engagement and visibility.
• Develop and maintain relationships with referring physicians, affiliated providers, and community partners to strengthen referral networks.
• Assist in the coordination of outreach initiatives, including targeted communications, informational campaigns, and physician engagement activities.
• Assist in the development and implementation of strategies to promote new providers, clinical programs, and service lines.
• Maintain databases and distribution lists for referring providers and outreach communications.
• Plan, coordinate, and execute educational and networking events for referring physicians, community providers, and healthcare partners.
• Organize physician dinners, lectures and other events.
• Manage project timelines and coordinate multiple marketing and outreach initiatives simultaneously.
• Collaborate with institutional marketing, public relations, legal, compliance, and digital media teams to ensure adherence to organizational policies and standards.
• Perform other related duties and special projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Healthcare Administration, Business Administration, or a related field preferred, or combination of applicable experience and education
• 5+ years of experience in healthcare marketing, physician relations, communications, program management, or a related field.
• Experience within an academic medical center or healthcare environment strongly preferred.
• Demonstrated experience managing websites, digital content, social media platforms, and event planning.

Non-Bargaining Unit, ICW - Otolaryngology Administration - ISM, Icahn School of Medicine

Employer Description

Strength through Unity and Inclusion

The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai's unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.

At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.

About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients' medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report's "Best Children's Hospitals" ranks Mount Sinai Kravis Children's Hospital among the country's best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek's "The World's Best Smart Hospitals" ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity Employer

The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.

Compensation

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $64526.72 - $125000 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.