Channel Marketing, Channel Strategies, Communication Skills, Compensation and Benefits, Continuous Improvement, Cross-Functional, Customer Experience, Data Analysis, Establish Priorities, Feasibility Analysis, Financial Services, High School Diploma, Leadership, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Negotiation Skills, Operations Planning, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Tuning/Optimization, Process Improvement, Project Management Software, Project/Program Management, Public/Media/Press/Analyst Relations, Requirements Management, Risk Analysis, Risk Management, Software Development Lifecycle (SDLC), Team Lead/Manager
This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC.
We are seeking a highly organized and strategic Program Manager, Marketing Delivery to drive the planning, orchestration, and execution of cross-channel marketing programs. As the connective tissue across marketing strategy, channel teams, and executional partners, this Program Manager will play a critical role in aligning stakeholders, negotiating priorities, and ensuring resources are optimized to deliver maximum impact.
The ideal candidate thrives in complexity, brings a strong operational mindset, and has a proven ability to balance rigor with agility—driving clarity, accountability, and momentum across multiple concurrent initiatives.
Responsibilities:
Integrated Marketing Strategy & Planning
- Partner with marketing strategists and Centers of Excellence (COEs)—including web, email, digital, events, and PR—to develop and operationalize integrated marketing plans
- Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences
- Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources
Program Orchestration & Execution
- Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams
- Establish and continuously improve standardized processes for activating marketing programs both internally and externally
Cross-Functional Leadership & Stakeholder Alignment
- Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle
- Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables
Risk Management & Operational Excellence
- Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track
Performance Optimization & Continuous Improvement
- Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency
- Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution
Qualifications:
Bachelor's Degree and 8 years of experience in Project management or Program management
OR
High School Diploma or GED and 12 years of experience in Project management or Program management
Preferred Qualifications:
- Minmum of 8 years of experience managing marketing programs
- Agency and/or financial services experience preferred
- Familiarity with project management and collaboration tools
- Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority
Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.
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First Citizens Bank
First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. As the largest family-controlled bank in the United States, First Citizens is continuing a unique legacy of strength, stability, and long-term thinking that has spanned generations. Founded in 1898 and headquartered in Raleigh, N.C., First Citizens also operates a nationwide direct bank and a network over 550 branches in 22 states. Industry specialists bring a depth of expertise that helps businesses and individuals meet their specific goals at every stage of their financial journey. First Citizens Bank brings together personal service and powerful tools to help customers do more with their money – and make more of their future.
Looking for a career with CIT? CIT is now a division of First Citizens Bank.
First Citizens Bank. Forever First®
10,000 employees or more
Paid Sick Days, Prescription Drug Coverage, Professional Development, 401K, Flexible Spending Accounts, Retirement / Pension Plans, Life Insurance
https://www.firstcitizens.com