Program Manager

Title: Program Manager
Location: Remote (New York City Preferred)
Duration: Through end of year 2026
Pay Range: $80-95/hr

Program Manager, Performance Marketing

We are looking for an experienced Program Manager to support a Performance Marketing team focused on creating lower-funnel demand capture assets for both integrated campaigns and always-on digital advertising. Strong ability to translate data and testing insights into improved creative output is critical.

Responsibilities

• Build strong partnerships with Growth marketers, Brand marketers, internal creative teams, and external agencies, while collaborating with Product Marketing, Integrated Marketing, and Global Marketing stakeholders
• Partner across Growth, Brand, Performance Media, and Creative teams to drive development and optimization of high-performing creative assets for integrated campaigns and evergreen digital advertising
• Serve as the lead point of contact for external agency partners and manage cross-functional internal stakeholders
• Define and manage the full creative development lifecycle: briefing, strategy, development, production, and delivery ensuring alignment and timely feedback across all stakeholders
• Collaborate with Program Leads to align creative work with broader business objectives, risks, and resource planning
• Prioritize competing needs across multiple teams and projects with clear reasoning and practical solutions
• Independently lead projects end-to-end, ensuring proper stakeholder involvement, milestone planning, and issue resolution
• Optimize systems, tools, and workflows to improve creative production and operational efficiency
• Coordinate cross-functional teams to support multiple simultaneous performance marketing launches
• Manage workflows, budgets, approvals, sourcing/procurement requirements, and delivery of high-quality assets under tight timelines
• Maintain brand integrity across all deliverables, working closely with Design, Legal, and Product stakeholders
• Drive progress and execution by anticipating needs, removing blockers, and aligning teams toward outcomes
• Implement AI-driven tools and solutions to improve operational efficiency

Minimum Qualifications

• 8+ years of client-facing experience within a creative agency or in-house environment
• Strong experience in cross-functional collaboration, organizational design, and systems planning
• Proven creative operations experience, including prioritization, problem-solving, multitasking, and negotiation
• Experience across creative planning, production, editorial, finishing, and delivery/trafficking
• Experience working across major creative channels and large-scale integrated campaigns, including:
  • Live action
  • Programmatic digital
  • Social
  • Influencer
  • CRM
  • Web/eCommerce integrations
  • Animation

Preferred Qualifications

• 9+ years of relevant experience
• Experience with additional creative channels such as:
  • Print
  • Out-of-home
  • Experiential campaigns
• Experience working with large, global technology organizations
• Experience operating in fast-paced, ambiguous, or startup-like environments

Must-haves:

• Creative program management
• Account management with strong project management skills
• Integrated campaign management experience
• Strategy and leadership capabilities
• Ability to manage multiple projects autonomously
• Strong cross-functional communication skills
• Proven ability to lead programs end-to-end
• AI-native mindset and experience

Performance Measurement:

• Effectiveness in managing programs and cross-functional collaboration
• Implementation of improved ways of working
• Successful delivery of programs
• Ability to work effectively with others

Interview Process

• 3 behavioral interview rounds
• Candidates should be prepared to discuss:
  • Leadership of creative programs and measurable outcomes
  • Implementation of new processes or ways of working
  • Passion for creative work
  • Ability to manage multiple projects simultaneously
  • Comfort with creative strategy
  • Tools used to manage workflows, communication, and cross-functional collaboration

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