Program Manager, RL

JOB TITLE: Creative Program Manager/Account Director
LOCATION: Remote - PST preferred (Eastern Time candidates must be able to flex to PST hours)
DURATION: Through EOY, with potential for extension
RATE RANGE: $110-$120/hr

RESPONSIBILITIES

Program breadth & multi-workstreams

• Maintain live awareness of every asset in production across all workstreams (stage, owner, blocker, and launch date) and keep a single source of truth others can rely on.

• Run multiple creative batches concurrently at different phases (briefing, concept review, feedback consolidation, approvals, launch) without dropping threads.

• Hold quality and brand consistency steady as volume scales.

Agency & internal team oversight

• Oversee the external creative agency / production partner and the internal creative studio in parallel, holding both to timeline, deliverables, and quality bar.

• Partner with Product Marketing and Marketing to brief the agency, drive concept reviews, and manage the feedback loop to a decision.

• Manage overall scope across external partner and internal workstreams, and surface scope changes and overage to the In-App Marketing team.

Production partnership & resourcing

• Partner directly with the Production lead to resource the team correctly: staffing and scoping work accurately, and flexing team composition as business needs shift.

• Co-own and document roles and responsibilities across program management and production so ownership boundaries are explicit and handoffs are clean.

• Identify resourcing gaps and risk early, before they become delivery slips.

In-app marketing content partnership

• Partner with Product Marketing, Brand, Product, and Comms stakeholders to turn business and product priorities into clear, actionable creative briefs.

• Support the delivery of in-app marketing content tied to product and feature launches, keeping production aligned to launch dates.

• Adapt audience-specific creative needs into the production plan as priorities evolve.

Budget support

• Maintain the program's budget picture: track spend against scope by workstream, reconcile actuals, and forecast remaining-year needs.

• Flag billing discrepancies and make trade-off recommendations when funding is constrained.

Escalation & decision ownership

• Act as the escalation point for the PGM managing ongoing execution: resolve stalled reviews, break feedback deadlocks, and arbitrate competing priorities.

• Consolidate conflicting stakeholder input into one clear decision and communicate it back quickly so production keeps moving.

• Escalate upward with a recommendation, not just a problem.

Process & continuity

• Define and document the program's operating cadence, intake, and approval paths.

• Maintain coverage plans and handoff documentation so the program runs uninterrupted during absences.

• Onboard new team members and agency partners onto the program's surfaces, process, and standards.

QUALIFICATIONS

• Creative program management experience at the Account Director or senior Account Supervisor level, with agency or vendor management experience.

• A blended background combining agency-side account management with in-house studio or creative production experience.

• Proven history of collaborating with product marketing teams to create in-app or in-product marketing content.

• Deep experience in high-volume content production: social assets, editorial content, and always-on campaigns.

• Proven track record sustaining that volume over time, not one-off launches or campaign bursts.

• Experience leading a small team producing a high volume of assets on a sustained cadence.

• Demonstrated ability to oversee an external agency / production partner and an internal creative team simultaneously.

• Resource management experience: staffing and scoping projects accurately, and adjusting team composition as needs change.

• Strong written and verbal communication; able to be the decision-maker in a room of conflicting feedback.

• Adaptable and comfortable with ambiguity and shifting priorities from senior leadership.

PREFERRED QUALIFICATIONS

• Digital, consumer, and product-focused background.

• Experience with in-app / in-product marketing surfaces at consumer scale, as opposed to paid media only.

• Gaming industry experience.

• Familiarity with WhatsApp or another large messaging product and its user-facing surfaces.

• Experience partnering with product teams on feature-launch communications.

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