Program Manager - Shop App Push Notifications

Customer Job Program Manager - Shop App Push Notifications Job ID 26-01106 Pay rate range - 60hr. to 65hr. Fully Onsite

Top skills

1. Project Management Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.

2. Data-Driven Decision Making Proficiency in analyzing performance metrics and using insights to optimize campaigns.

3. Communication & Collaboration Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.

KEY RESPONSIBILITIES REQUIREMENTS

Key Responsibilities • Strategy & Planning Develop and implement a comprehensive push notification strategy aligned with business goals user segmentation and personalization.

• Execution & Optimization Oversee the end-to-end process of push notification campaigns including content creation AB testing scheduling and performance tracking.

• Cross-functional Collaboration Work closely with marketing product engineering and design teams to ensure seamless execution and alignment with broader app initiatives.

• Data Analysis & Reporting Monitor KPIs open rates click-through rates conversion rates and leverage insights to refine strategies and improve performance.

• Compliance & Best Practices Ensure all push notifications adhere to industry best practices privacy regulations and company policies.

Education Requirement Bachelors degree in Marketing Business Communications or a related field.

Years of Experience 5 years of experience in digital marketing product management or a related role with at least 2 years focused on push notifications or mobile app engagement.

Preferred Qualifications • Experience with push notification platforms e.g. Firebase Braze OneSignal.

• Familiarity with user segmentation and personalization techniques.

• Knowledge of AB testing methodologies and tools.

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