The Program Manager - Dealer Accelerate Program (DAP) is responsible for overseeing the daily operations, accruals, reporting, performance analytics, and strategic direction of the Dealer Accelerate Program (DAP). This role ensures program compliance, accurate accruals, manages advertising governance, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness and dealer value.
Key Responsibilities
Program Administration & Operations
Administer all aspects of the Dealer Accelerate Program (DAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.
Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.
Maintain accurate program accruals, records, guidelines, and standard operating procedures.
Reporting & Performance Tracking
Develop, manage, and maintain reporting dashboards and performance summaries for leadership, field teams, and dealers.
Track spend utilization, program adoption, compliance status, and performance KPIs.
Deliver monthly, quarterly, and ad‑hoc reporting with insights that support strategic decision‑making.
Advertising Governance & Compliance
Monitor adherence to advertising guidelines, brand standards, and program rules.
Partner with advertising compliance, marketing, and BC teams to ensure claims, documentation, and spend submissions meet program standards.
Identify process gaps and recommend improvements to ensure program integrity.
Performance & Demand Analysis
Analyze program participation, spending trends, media performance, dealer needs, and market demand.
Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.
Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.
Strategic Recommendations & Program Enhancements
Provide data‑driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.
Support rollout of new program features, updates, and policy changes across departments.
Collaborate with cross‑functional teams to ensure continuous improvement and alignment with broader retail and brand strategies.
Basic Qualifications
Bachelor's degree in Marketing, Business, Analytics, or related field.
Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration.
Strong analytical skills with ability to interpret complex data and communicate insights.
Experience with co‑op programs, performance reporting, or dealer-facing programs is highly preferred.
Exceptional communication and stakeholder‑management abilities.
Proficiency in Excel, Power BI, dashboards, and/or analytics tools.
Highly organized, detail‑oriented, and able to manage multiple priorities.
Success Characteristics
Data‑driven, strategic thinker
Strong project management and prioritization skills
Collaborative approach with cross‑functional teams
Ability to simplify complex information for dealer and executive audiences
Proactive problem solver with continuous improvement mindset