Job Overview: 

A Programmatic Media Buyer (DV Analyst) will manage a portfolio of clients in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).

Job Responsibilities:

• Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.) 

• Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.

• Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work. 

• Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement. 

• Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging. 

• Ensure campaign is properly set up and that all ads being sent to the correct landing page

• Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies. 

• Generate regular reports to track campaign performance and communicate key findings.

• Monitor CRM daily for assigned tasks and ensure completion of tasks.

• Maintain performance standards on all assigned accounts. 

• Analyze large subsets of data and provide client-facing feedback and reports.

• Stay current on industry trends, best practices and technologies in programmatic advertising.

• Other Duties may be assigned

Required Qualifications:

• 1-2 years of Paid Media experience

• Experience and strong understanding of programmatic advertising.

• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)

• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

• Excellent time-management and organizational skills

• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)