Client: Confidential Media & Advertising Company
Job Title: Programmatic Digital Marketing Analyst
Location: New York, NY (Hybrid – 2 days onsite)
Schedule: Monday–Friday | 9:00 AM–5:00 PM
Salary: $65,000–$75,000 + Comprehensive Benefits
My client is seeking a Programmatic Digital Marketing Analyst to join a growing digital media team. This role is responsible for executing, monitoring, and optimizing programmatic advertising campaigns across multiple digital channels to maximize campaign performance and achieve client objectives.
The ideal candidate is analytical, detail-oriented, and passionate about digital advertising, with the ability to leverage data to drive campaign success in a fast-paced environment.
Launch, manage, and optimize programmatic campaigns across display, video, audio, and Connected TV (CTV).
Monitor campaign performance and make optimization adjustments to improve pacing, targeting, bidding, and overall ROI.
Analyze campaign data to identify trends, opportunities, and performance insights.
Troubleshoot campaign delivery issues and partner with internal teams to ensure successful execution.
Utilize Excel and reporting tools to analyze large datasets and prepare campaign performance reports.
Provide recommendations to improve campaign efficiency and meet client goals.
Monitor inventory utilization and campaign profitability while minimizing delivery risks.
Stay up to date on digital advertising trends, programmatic technologies, and industry best practices.
Support campaign planning by recommending optimization strategies and achievable performance goals.
Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
At least 1 year of experience in programmatic advertising, digital campaign management, or digital media.
Experience managing campaigns through programmatic platforms or DSPs.
Strong analytical and problem-solving skills with the ability to interpret campaign data.
Advanced proficiency in Microsoft Excel; experience with Power BI or other reporting tools is a plus.
Understanding of digital advertising metrics, bidding strategies, targeting, and campaign optimization.
Excellent communication, organizational, and multitasking skills.
Ability to manage multiple campaigns in a deadline-driven environment.
Experience with Connected TV (CTV), video, display, or audio advertising.
Familiarity with demand-side platforms (DSPs), ad tech, and campaign automation.
Knowledge of APIs or advertising technologies is a plus.
Passion for digital media, marketing technology, and continuous learning.
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact
HR@vaco.com
.Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
For residents of Ontario, Canada: Based on Highspring’s discussions with its Client, Highspring’s understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly).
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring’s use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client’s use of AI products in hiring.
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.