Primary Skills: Go-to-market strategy (advanced), Product marketing (advanced), Program management (advanced), Cross-functional collaboration (advanced), Market research (intermediate)
Contract Type: W2
Duration: 6 months
Location: San Bruno, CA (#LI-Onsite)
Pay Range: $65 - $70 per hour
#LP
Job Summary: This role is responsible for guiding new advertising products from concept to market, ensuring successful adoption and impactful results. You will develop compelling narratives and manage the operational aspects of product launches. Your expertise will bridge product capabilities with commercial success, driving value for stakeholders.
Key Responsibilities:- Develop and execute comprehensive go-to-market plans.
- Craft compelling product messaging and value propositions.
- Coordinate and manage cross-functional product launches.
- Analyze market trends and customer needs to inform strategy.
- Track and report on product performance and adoption metrics.
Must-Have Skills:- Strong project management capabilities.
- Proven product marketing experience.
- Excellent communication and collaboration skills.
Industry Experience:- Experience in retail media or digital advertising platforms is preferred.
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