Project Manager III (Marketing Activation Manager)

Role Overview: The Marketing Activation Manager will be responsible for driving the execution and delivery of marketing initiatives across multiple channels while ensuring alignment with business objectives and campaign strategies.
Key Responsibilities
" Execution oversight and delivery
" Standardization and process excellence
" Cross-functional coordination
" Campaign enablement and readiness
" Campaign planning and alignment
" Performance coordination and optimization
Required Skills
" Multi-channel marketing experience
" Campaign execution expertise
" Strong stakeholder management
" Ability to manage multiple priorities in a fast-paced environment

Ideal Candidate
We're looking for someone with strong operational marketing experience who can effectively coordinate across teams and ensure campaigns are executed efficiently and consistently.
Job Summary: This role is responsible for enabling the successful activation of marketing campaigns across regions, channels, and business segments. This individual partners closely with Growth Marketing and cross-functional teams to ensure campaigns are clearly defined, aligned, and delivered with consistency and operational excellence.
Acting as the central point of coordination across Marketing execution functions, this role ensures that campaign plans are translated into executable actions, with clear timelines, aligned stakeholders, and defined success metrics. This role drives standardization, scalability, and continuous improvement in campaign activation processes, supporting the organization s ability to deliver high-impact marketing programs.
With strong leadership and collaboration capabilities, this role influences cross-functional teams, enables execution through structured processes, and supports the evolution of campaign activation best practices across the marketing organization.
Skills: Campaign Planning & Alignment
" Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
" Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
" Validate timelines, dependencies, and readiness across all contributing functions
Cross-Functional Coordination
" Serve as the primary liaison between campaign owners and Marketing Performance functions (Data, Insights, Segmentation, Solution Architecture, Web, Martech)
" Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
" Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
Campaign Enablement & Readiness
" Ensure all components required for campaign execution are aligned, including audience readiness, data requirements, tracking, and system dependencies
" Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
" Identify risks, gaps, or misalignment early and coordinate resolution across teams
" Lead campaign QA, UAT, validation, and troubleshooting activities to ensure campaigns launch successfully and perform as intended.
" Partner with Marketing Automation, Data Operations, Solution Architecture, and Digital teams to identify and resolve campaign setup, tracking, audience, and system-related issues.
Execution Oversight & Delivery
" Oversee campaign activation progress across teams, ensuring delivery aligns to defined timelines and objectives
" Provide visibility into campaign status, risks, and key milestones to stakeholders
" Support issue resolution and escalation management for campaign-related challenges
Standardization & Process Excellence
" Develop and maintain standardized campaign activation processes, frameworks, and playbooks
" Drive consistency in campaign intake, planning, and execution across regions and teams
" Enable scalable execution through reusable templates, workflows, and best practices
" Serve as a subject matter expert for campaign data governance standards, including data integrity, taxonomy, lead routing logic, naming conventions, and attribution frameworks.
" Partner with Solution Architecture and Data Operations teams to enforce campaign configuration standards that support accurate reporting, measurement, and operational consistency.
Performance Coordination & Optimization
" Coordinate with Insights & Reporting teams to monitor campaign performance
" Ensure campaign performance data is captured accurately and aligned to measurement frameworks
" Support optimization efforts by aligning stakeholders on performance insights and recommended actions
" Strong understanding of multi-channel marketing and campaign execution processes
" Strong problem-solving skills with the ability to diagnose and resolve complex campaign, system, and data-related issues.
" Experience working across cross-functional teams in complex, matrixed environments
" Familiarity with marketing technology ecosystems (CRM, marketing automation, analytics platforms)
" Excellent communication, organization, and stakeholder management skills
" Ability to manage multiple initiatives simultaneously with strong attention to detail
" Strategic mindset with the ability to connect campaign execution to business outcomes
Education: " Bachelor s degree in Marketing, Business, or a related field; equivalent experience considered
" 8 12+ years of experience in marketing operations, campaign management, or cross-functional marketing roles