Project Manager (Sales Events, Tier 2 & DSS Emails)

Job Summary: The Integrated Project Manager is responsible for collaborating with technology and business teams to successfully launch sales event campaigns, regional websites, and support email product execution within the OEM Delivery team. This role will work closely with the Sales Event Program Manager to build deep domain expertise, support high-level program initiatives, and proactively identify operational efficiencies that improve scalability and delivery.

Structure & Development Pathway

• Operational Directives: Work under the day-to-day guidance of the Sales Event Program Manager, acting as a key partner in executing the program roadmap. Additionally, support Tier 2 regional delivery and DSS Email product workstreams under direction from the Senior Technology Manager.  
• Administrative Reporting: Report to the Senior Technology Manager for day-to-day project direction, priorities, and deliverable accountability.
• Mentorship & Shadowing: Spend the initial phase of the role shadowing the Sales Event Program Manager to rapidly learn the nuances of automotive pricing engines, incentives platforms, and promotional event lifecycles, with a clear path toward independent ownership of assigned functions.  
• Process Optimization: Actively look for opportunities to streamline workflows, eliminate delivery bottlenecks, and build out templated efficiencies across Sales Event, Tier 2, and email delivery workstreams.

Essential Job Functions

Client-Facing Communication

• Serve as a confident, proactive point of contact for agency partners and client stakeholders.
• Naturally take initiative in client interactions—providing progress updates, soliciting feedback, and maintaining transparency without being prompted.
• Anticipate client needs rather than waiting to be asked.

Stakeholder Translation

• Communicate clearly and credibly across a wide range of audiences—from deeply technical development teams to senior business and client stakeholders—without losing accuracy or nuance in either direction.

Status Reporting & Documentation

• Produce structured, consistently formatted, and audience-appropriate status reports, meeting recaps, and delivery trackers.
• Ensure documentation is immediately shareable with Ford clients and executive stakeholders without editing.
• Maintain documentation discipline as a core expectation.

Cross-Functional Coordination

• Operate effectively as a coordination hub across multiple teams and agency partners in a highly matrixed environment.
• Build trust quickly and drive alignment without direct authority.

Agile Backlog & Requirements Management

• Develop and manage Agile user stories with:
  • Clear business value
  • Detailed descriptions
  • Well-defined acceptance criteria
• Collaborate with cross-functional teams to refine and prioritize backlog items.
• Ensure backlog items are actionable, testable, and sprint-ready.

Execution & Delivery Tracking

• Own deliverable tracking, milestone management, and real-time project visibility across assigned workstreams.
• Maintain a centralized, real-time view of all upcoming activities, campaign milestones, and tasks via Jira.
• Hold stakeholders accountable and proactively surface risks.

Meeting Facilitation

• Lead structured, efficient meetings (such as DSS Email alignment sessions).
• Establish clear agendas, defined outcomes, and documented follow-through.
• Capture and distribute decisions and next steps.

Release & Deployment Alignment

• Coordinate with Application Managers to align development priorities with release planning.
• Conduct formal Go/No-Go readiness reviews and meetings with clients and business stakeholders before consumer-facing sales events.

Quality Assurance & Validation

• Act as a key point of contact for QA teams.
• Support thorough validation and successful product deployment across all environments.
• Ensure accuracy of regional and national offers and email campaigns.

Risk & Issue Management

• Proactively identify blockers and technical issues.
• Develop mitigation plans to prevent launch delays.
• Manage escalations through resolution without direction.

Process Improvement

• Identify opportunities to streamline workflows.
• Reduce friction and standardize repeatable processes, including Jira tracking structures.

Adaptability & Ramp Agility

• Quickly absorb complex technical and business domains through active listening, observation, and hands-on engagement.
• Become a productive contributor rapidly.

Minimum Qualifications and Job Requirements

Minimum Qualifications

• Education: Bachelor's degree preferred in Business Management, Project Management, Communications, Computer Science, Information Systems Management, or equivalent work experience.
• Experience: 3–5 years of proven experience managing complex, cross-functional projects in a technology or digital delivery environment.
• Methodologies: Demonstrated experience successfully scoping, planning, and driving initiatives using both Waterfall and Agile methodologies.
• Client Communication (Required): Demonstrated experience operating in a high-touch, client-facing capacity. Candidates should naturally take initiative in client interactions by proactively communicating progress, surfacing risks, and soliciting feedback without prompting.
• Growth Mindset: Strong willingness and ability to quickly learn complex technical and business domains through active listening, observation, and hands-on practice.

General Requirements & Skills

• Tooling: Strong proficiency with Microsoft Office tools and experience with Atlassian Jira, Confluence, Rally, or similar issue management and knowledge repositories.
• Communication & Stakeholder Translation: Exceptional written and verbal communication skills with the ability to translate technical concepts for business and client audiences—and vice versa—without losing clarity or accuracy.
• Client Presence & Proactive Engagement: Comfortable owning client relationships, running stakeholder check-ins, drafting updates, and ensuring all stakeholders remain informed.
• Collaboration: Strong relationship-building skills with the ability to work effectively across highly matrixed, multi-agency environments.
• Documentation Discipline: Proven ability to create structured, audience-appropriate documentation, including status reports, process flows, meeting recaps, and delivery trackers.
• Prioritization: Ability to manage competing priorities, triage issue backlogs, and establish stakeholder expectations.
• Process Improvement: Demonstrated success optimizing project workflows and implementing operational efficiencies.
• Flexibility: Willingness to occasionally adjust work hours to support campaign launches or production issues.

Preferred Qualifications (Pluses)

• Project management or coordination experience in eCommerce, Digital Marketing, or retail promotional campaigns, particularly within an agency or OEM environment.
• Experience with digital pricing engines, vehicle configuration tools, incentives platforms, or promotional marketing applications.
• Experience supporting email marketing production, including template builds, QA cycles, and deployment scheduling.
• Experience with Adobe Experience Manager (AEM) or similar Content Management Systems (CMS).
• Familiarity with automotive retail, Tier 2/Tier 3 dealer networks, national/regional sales structures, or dealer-facing technologies.