Acquisition Strategy, Adobe Product Family, Advertising, Analysis Skills, Bidding, Budgeting, Campaigns, Certified Public Accountant (CPA), Click Through Rate (CTR), Communication Skills, Competitive Analysis/Strategy, Competitive Research, Continuous Improvement, Cross-Functional, Detail Oriented, Economics, Finance, Google Search Engine, Keyword Research, Marketing, Matrix Management, Merchandising, Microsoft Certifications, Microsoft Excel, Microsoft Product Family, Multiplatform/Cross-Platform, Organizational Skills, Performance Analysis, Performance Management, Performance Metrics, Pivot Tables, Power BI, Presentation/Verbal Skills, Pricing, Product Management, Project/Program Management, Promotional Products, Promotional Programs, Quality Assurance Methodology, Reporting Skills, Research Skills, Retail, Revenue Growth, Scripting (Scripting Languages), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Tableau, Team Player, Test Plan/Schedule, Time Management, Vlookups, Website Conversion, Writing Skills, eCommerce
Staples is business to business. You're what binds us together.
Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels.
What you will be doing:
As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements.
Key Responsibilities include:
- Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing
- Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS
- Conduct keyword research and competitive analysis to identify opportunities
- Execute QA processes to ensure campaign accuracy and compliance
- Develop reporting and provide performance insights and recommendations
- Support testing initiatives across ad copy, targeting, and bidding strategies
- Partner with cross-functional teams to align campaigns with promotions and product priorities
What You Bring to the Table:
- Proactive, self-starter mindset
- Strong organizational and time management skills
- Analytical thinking and attention to detail
- Clear written and verbal communication skills
- Ability to collaborate cross-functionally
- Continuous improvement and growth mindset
What's needed: Basic Qualifications:
- Bachelor's degree in Marketing, Business, Analytics, or related work experience
- 2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics)
- Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising
- Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS
- Experience with keyword research, bid management, and campaign structuring
- Proficiency in Microsoft Excel including pivot tables and VLOOKUP
Preferred Qualifications:
- Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI
Google Ads and/or Microsoft Advertising Certification
- Experience with product feed management and shopping campaigns
- Familiarity with bid automation tools or scripts
- Experience in retail, eCommerce, or high-volume environments
- Experience collaborating in a matrixed organization
We Offer:
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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Staples Inc
We’re more than simply paper, ink, and toner. At Staples, we provide the supplies that thousands of businesses around the world need to succeed. We’re the experts in technology and conferencing equipment, cleaning products, furniture, and even breakroom items like snacks and coffee, too. (After all, innovation requires plenty of fuel!) This is a company of more than 13,000 smart, insightful experts who believe in the power of what can be and are driven to make business easier for our customers.
10,000 employees or more
https://careers.staples.com/