Public Relations Coordinator

Job Title:Public Relations Coordinator
Location: Manhattan, NY
Work Model: Hybrid - in office 2 days a week
Compensation: $65-70k per year

POSITION OVERVIEW
TikTok Shop – Creator Campaign Management

· Supports the newly launched brand TikTok Shop by driving the day-to-day management of the initiative in partnership with the PR team, specifically the affiliate creator campaigns.

· Supports overall campaign calendar and manages cross functional alignment on strategy, product, launch timing, execution, amplification and timely reporting.

· Supports creator campaigns including building multiple timely briefs within TikTok shop, casting 50-200 creators from ideation and inviting within the platform, to approving sample requests, tracking all content and sharing back internally for engagement and amplification.

o Vetting 300 – 400+ Creators per campaign to cast roughly 200+

o Manage 12+ Campaigns

· Vets and invites all creators to participate in campaigns, manages sample approval (in partnership with fulfilment team), tracks budget, shares content in real time and partners with TikTok Shop team to provide strategic guidance and support for all optimization opportunities.

o Manages 200K+ samples budget

o Content clipping – anywhere from 200-300 videos per campaign, annually 3,600 Videos

o Troubleshoots communications to creators – 200+ creators potentially per moment

· Supports TikTok Shop live strategy aiding in overall live calendar including partnering with social for lo-fi lives, sourcing and vetting creators for creator lives (including contracting and execution) and partnering with creative and social for all hi-produced TikTok lives. Builds out cadence, briefs and product to support live shopping.

· Partners with social media, brand strategy, paid media, digital team and more to identify content for amplification on other channels based on performance.

o Oversees weekly meeting with cross functional partners.

· Creates weekly reports on TikTok Shop Creator performance, analyzing top performing creators, products, and metrics against KPIs, and manages dissemination out to all key and critical partners.

· Stays on top of all TikTok Shop happenings and patterns and provides recommendations to ensure our execution is innovative and best in class.

· Supports budget management.

· Collaborates in a fast-paced environment and supports team members to foster a positive team and work experience.

· Is on the pulse of emerging cultural moments, platform trends, and core demographic behaviors, and applies findings to real-time TikTok Shop opportunities.

Client Creator Program

· Support growing client Creator Program under the PR Specialist, driving day-to-day management of the program.

· Support includes vetting and content approval process to admit new members to the client Creator Program daily.

· Assists in sorting through content and sharing with the appropriate internal partners for marketing amplification.

· Supports overall calendar management of program initiatives, tasks, sampling, budget management, etc.

· Partners on weekly reporting and timely recapping

· Aids in planning and executing engagement opportunities for the client Creator program in partnership with Specialist including onsite events in stores, onsite at brand events, focus group coordination and more

Statusphere:

· Support execution of large-scale influencer campaigns (700–1,000+ creators), ensuring timelines, deliverables, and content requirements are met at volume.

· Manage creator onboarding, communications, and troubleshooting to maintain high participation and content quality across campaigns.

· Track and optimize influencer content for SEO and GEO impact, including keyword usage, local relevance, backlink attribution, and indexed content performance.

· Coordinate with internal teams to ensure influencer content aligns with brand messaging, search priorities, and geographic targeting strategies.

· Vet creator submissions at scale to confirm platform compliance, keyword inclusion, tagging, and posting accuracy.

· Assist with campaign reporting by aggregating creator metrics (links, locations, content types) to support search visibility and discoverability goals

WHAT’S NEEDED

The Ideal Candidate:

· Prior experience in Creator or Influencers Relations, specifically with experience working with TikTok or TikTok Shop

· Experience supporting and executing Influencer and Creator Campaigns

· Strong attention to detail and discretion when working with high-profile individuals

· Knowledge of social media platforms, trends, and creator ecosystems

· Ability to evaluate and analyze influencer performance using key metrics

· Familiarity with influencer platforms and reporting dashboards

· Exceptional interpersonal and negotiation skills

· Culturally fluent, and trend-aware

· Results oriented

· Collaborative and team oriented

· Creative thinker

· Organized

· Resourceful

· Performs with speed and efficiency

· Strong writing skills

· Ability to multitask

· Professional

COMPENSATION & BENEFITS
· Medical, dental, and vision insurance
· 401(k)
· Other standard benefits as applicable

ABOUT UNICON
UNICON is a workforce solutions provider with over 35 years of experience supporting organizations across a variety of industries. We partner with our clients to deliver skilled professionals while maintaining a strong focus on quality, compliance, and long-term relationships. UNICON is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.