smartdept. is searching for a Freelance Publisher Ad Ops & Ad Product Specialist for a digital media client. This is a fully remote freelance opportunity.
The ideal candidate comes from the publisher side of digital advertising. You've run ad operations, built and launched ad products, and know how to package and pitch inventory to agencies and brands. You understand how publishers make money from programmatic and direct-sold advertising, and you're comfortable working across ad servers, SSPs, exchanges, and other ad tech partners.
What You'll Do:
Support online publisher operations and ad ops, including campaign setup, trafficking, and delivery
Build new ad products and formats and take them to market
Create pitch decks, media kits, and sales materials for agency and brand audiences
Work with ad tech intermediaries such as SSPs, ad exchanges, and similar partners
Help optimize yield, fill rates, and revenue across programmatic and direct channels
What You'll Need:
Background at a digital publisher or media company in ad ops, ad product, or revenue operations
A track record of launching at least one ad product or new ad format
Strong pitch deck and sales storytelling skills
A solid understanding of the ad tech ecosystem (ad servers, SSPs, DSPs, exchanges, PMPs)
Hands-on experience with an ad server such as Google Ad Manager (GAM)