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Recruitment Manager

George Mason University

Fairfax, Virginia

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JOB DETAILS
SKILLS
Alliance/Partner Management, Analysis Skills, Background Investigation, Business Activity Monitoring (BAM), Candidate Sourcing, Conferences, Educational Administration, Event Management, Government, Government Policies, Lead Generation, Leadership, Marketing, Materials Management, Military, Multitasking, Networking Events, Nonprofit, Productivity Management, Recruiting Strategy, School Management, Secondary School, University/School Policies
LOCATION
Fairfax, Virginia
POSTED
4 days ago
Department: Schar School Policy and Government

Classification: Education Support Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: On Site Required

Sponsorship Eligibility: Not eligible for visa sponsorship

Pay Band: 04

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

The Schar School of Policy and Government provides undergraduate and graduate students the skills, knowledge, and analytic abilities to be leaders and managers in the private, public, and nonprofit sectors.

About the Position:

The Recruitment Manager is responsible for leading front-facing prospective student recruitment and yield activities across the Schar School's full academic portfolio, including undergraduate, graduate, doctoral, and bachelor's-to-accelerated master's (BAM) programs. The position supports strategic enrollment growth through the identification, design, execution, and evaluation of initiatives that strengthen lead generation, applicant conversion, admission acceptance, and enrollment outcomes across both the top and bottom of the enrollment funnel. The role also supports broader revenue-generating initiatives that increase student credit hour enrollment and expand awareness of Schar School academic opportunities.

The Recruitment Manager serves as a visible representative of the Schar School and is responsible for planning and executing in-person and virtual recruitment events, managing external outreach and partnership development activities, and cultivating relationships with prospective students, feeder institutions, employers, government agencies, and community organizations. The position plays a key role in enhancing the School's visibility within the Washington, D.C. region and among policy- and government-focused audiences nationally.

As an integral member of the Admissions and Recruitment team, the Recruitment Manager works collaboratively with admissions staff, recruitment marketing, faculty, program leadership, alumni, and student support partners to ensure a cohesive, strategic, and student-centered approach to recruitment and engagement. The position is expected to exercise sound judgment, manage multiple priorities simultaneously, and contribute to data-informed recruitment and enrollment strategies.

The position maintains both Arlington and Fairfax campus presence based on operational and recruitment needs, and includes occasional evening, weekend, and travel responsibilities in support of recruitment and enrollment initiatives.

Responsibilities:

Lead Generation, Outreach & Partnership Development
  • Designs and executes top of the funnel recruitment initiatives to increase undergraduate and graduate student leads, applications, enrollments, and coursework participation in Schar School programs with direction from the Senior Director of Enrollment and Marketing;
  • Plans, coordinates, and manages Schar School participation at external recruitment activities including graduate fairs, policy conferences, networking events, employer engagement activities, and university-hosted recruitment events;
  • Creates and implements campus-based recruitment strategies that engage current undergraduate students in Schar School undergraduate coursework, learning communities, and accelerated master's programs;
  • Cultivates and manages recruitment partnerships with government agencies, nonprofit organizations, policy institutes, employers, military and veteran communities, and international organizations to generate prospective student leads and strengthen enrollment pipelines;
  • Builds and maintains relationships with feeder institutions, community colleges, high schools, honors programs, and academic departments to increase awareness of Schar School opportunities and generate prospective student interest;
  • Collaborates with the Recruitment Marketing Manager to identify, procure, and manage recruitment materials and event-related promotional resources; and
  • Supports post-lead candidate engagement strategy as directed by Associate Director of Recruitment and Admissions.
Yield Initiatives
  • Designs and implements yield strategies to improve admitted student conversion and enrollment outcomes across Schar School undergraduate and graduate program

About the Company

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George Mason University

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