Recruitment Marketing Specialist

Last year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities.  As a Candidate Engagement Specialist with HCA Healthcare, you can be a part of an organization that is devoted to giving back!

Job Summary and Qualifications

As a Candidate Engagement Specialist for physicians and advanced practice providers, you will be part of a centralized recruitment marketing and employer brand team. You will be responsible for identifying, recommending and executing talent attraction initiatives that help fill physician and advanced practice provider openings across the HCA Healthcare enterprise. These initiatives will improve candidate engagement, quality and ROI across channels, including digital advertising, social media, job boards, email marketing, careers site, and employer content.

What you’ll do in this role: 

• Help drive digital marketing campaigns, deliver new solutions and track return on investment on recruiting marketing for division, line of business and enterprise level initiatives. 
• Take initiative in creative problem-solving and seek a thorough understanding of deliverable objectives. 
• Lead groups to concept, create and implement campaigns that will communicate to a variety of audiences in multiple communication channels (print, digital, and video).
•  Analyze recruitment marketing analytics and develop thoughtful, comprehensive strategies for ongoing optimization. 
• Research market to identify trends, challenges, new marketing strategies and tactics, and relay these findings to business leaders
• Develop messaging and creative assets within employer brand guidelines. 
• Lead meetings, offering recommendations & strategy pertaining to campaign efforts and accurately relaying ROI and results. 
• Clearly communicate at a high level across all levels of the organization, which also includes setting a creative vision and getting consensus from multiple partners. 
• Actively collaborate with leaders, team members and external vendor partners to bring creative campaigns and initiatives to life. 
• Demonstrate a professional approach to giving and receiving feedback. 
• Champion big ideas and innovation 
• Contribute to brand strategy discussions to guide evolution. 
• Develop expertise and knowledge in assigned business areas.

What you’ll bring to this role: 

• Experience with digital advertising including paid search engine marketing (SEM), social media, and job boards.
• Proficient in employer content development (messaging, images, video or creative assets) preferred, Adobe Photoshop and InDesign a plus.
• Expertise with career website development including HTML & SEO/GEO a plus.
• Demonstrated knowledge of Salesforce, Google Analytics or similar and ATS databases a plus.
•  Experience in employer reputation including testimonials, reviews and company pages (Glassdoor, Indeed, social media) a plus.
• Knowledge of the healthcare industry and experience with Physician and Advance Practiced Provider audiences (via recruitment marketing, brand, communications, recruitment, etc.) preferred.
•  Exhibits excellent written and verbal interpersonal skills and strong time management skills.
• Extensive knowledge of the everchanging trends on digital platforms. 
• Ability to work in an organized fashion to meet deadlines on multiple projects with varying timelines. 
• Comfortable working in a demanding, fast-paced environment.
• Self-motivated; takes initiative and shows continuous growth and knowledge.

Qualifications: 

• Bachelor's degree is required 
• Bachelor's degree in Marketing, Graphics, Communications or Public Relations is plus 
• 3+ years of experience in a digital focused marketing role is required

Benefits

HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
• Wellbeing support, including free counseling and referral services
• Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
• Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
• Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
• Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Human Resources Group empowers our people to grow and give purpose to the HCA Healthcare culture. We deliver our Human Resource model in three sectors: HR Business Partners, HR Shared Operations and HR Centers of Excellence. HR Business Partner teams are critical to the success of our HR delivery model. We drive performance to achieve successful results to better care for our patients, communities and each other.

HCA Healthcare has been recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"The great hospitals will always put the patient and the patient's family first, and the really great institutions will provide care with warmth, compassion, and dignity for the individual."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Recruitment Marketing Specialist opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.