Region Marketing Director - Texas and Tennessee Region

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

The Region Marketing Director is responsible and accountable for regional marketing strategic direction and performance, with a primary focus on increasing walk-in traffic, inbound phone calls, and new lead growth across assigned divisions. This role provides data-supported marketing direction, aligns annual marketing budgets and spend allocations with division goals, and establishes consistent community-level marketing standards. The Region Marketing Director partners with cross-functional teams and division leadership to diagnose performance gaps, share best practices, and coach division and field marketing teams on effective processes and procedures.

Duties and Responsibilities:

• Maintains accountability for each division''s walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
• Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions.
• Collaboratively develops each division''s annual marketing budget and coordinate approval with the appropriate division leadership.
• Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
• Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
• Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
• Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
• Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
• Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices.